Afro Unicorn™ is spreading its magic this season with the launch of its holiday line, creating a brand-new gift-giving tradition for years to come. The fully licensed Black owned character brand founded by brainchild April Showers has launched its 2022 holiday collection at Walmart .
Founded by visionary entrepreneur and CEO April Showers, Afro Unicorn™ is a conscious brand with the mission to positively uplift and impact women and children of color. Afro Unicorn™ is a powerful representation of the beauty and uniqueness of vanilla, caramel, and mocha complexions. From clothing and accessories to holiday gifting and educational resources, Afro Unicorn provides women and children with the confidence they need to embrace who they are – unique, divine, and magical. When a video of a kid influencer wearing an Afro Unicorn™ t-shirt went viral, Walmart reached out to Ms. Showers about a collaboration.
View this post on Instagram
Ms. Showers hopes her success is the “blueprint” to empower and inspire women of color to enter the licensing space with 40 + licensee partners worldwide. Shattering the glass ceiling, Ms. Showers is the first Black woman to own a fully licensed character brand in major retail. This past summer Afro Unicorn hit the shelves of over 3,800 Walmart stores across the U.S. and Puerto Rico this past summer with party supplies and apparel.
This one-of-a-kind Holiday Magic Afro Unicorn gift box affordably priced at $19.98, includes the fluffy, festive “Unique the Unicorn” plush adorned in her colorful scarf – the perfect toy with a purpose for Christmas. “Unique the Unicorn” comes in a brown shade and is designed to remind children of color how unique, divine, and magical they truly are.
RETAILBOSS provides well-curated, research-driven news and insights into the trends and business aspects of the rapidly evolving retail industry.