Retail

Afro Unicorn Launches Into Major Retailer

Afro Unicorn, a conscious brand founded by visionary entrepreneur and CEO April Showers, has made significant strides in the retail industry since its inception in 2019.

Retail

Afro Unicorn Launches Into Major Retailer

Afro Unicorn, a conscious brand founded by visionary entrepreneur and CEO April Showers, has made significant strides in the retail industry since its inception in 2019. The brand’s mission is to uplift and impact women and children of color by celebrating their uniqueness and promoting representation. Starting as an e-commerce business, Afro Unicorn has now expanded into major retailers, offering a wide range of products that cater to the diverse needs of its target audience.

In 2022, Afro Unicorn made a groundbreaking move by launching its party supplies and apparel in 3,800 Walmart stores across the United States and Puerto Rico. This marked the brand’s first foray into retail, with its products being placed alongside iconic children’s brands in the party aisle. The collaboration with Walmart allowed millions of young girls to see themselves and their beauty represented through the Afro Unicorn’s distinctive designs.

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