Retail

MANSCAPED Expands Retail Footprint Into Woolworths Stores

MANSCAPED announces its launch in more than 800 Woolworths locations across Australia, furthering its retail footprint in the land down under.

Published: Oct 26, 2022 4:14 PM

By Jeanel Alvarado

Retail

Add RETAILBOSS as Preferred Source

Retail

MANSCAPED Expands Retail Footprint Into Woolworths Stores

MANSCAPED announces its launch in more than 800 Woolworths locations across Australia, furthering its retail footprint in the land down under. The partnership seamlessly aligns with Woolworths’ dynamic retail platform which boasts a rapidly growing personal care department committed to delivering premium men’s hygiene and wellness products. Beginning this month, MANSCAPED is proud to offer customers a selection of its core collection that they can rely on to maintain their wool, expertly groom head-to-toe, and be beach-ready for the quickly approaching summer season.

Founded by Paul Tran in 2016, San Diego, California-based MANSCAPED® is the global men’s lifestyle consumer brand and male grooming category creator trusted by over six million men worldwide.

The product range includes a diversified line of premium tools, formulations, and accessories designed to introduce and elevate a whole new self-care routine for men. MANSCAPED’s collection is available globally in 39 countries via DTC and on Amazon in more than 100 countries worldwide.

Retail placement includes Target®, Best Buy, Macy’s, Walgreens, and Military Exchanges in the U.S., as well as Hairhouse and Woolworths locations in Australia.

“As we continue to rapidly grow our omnichannel business, this partnership with Woolworths brings the best of our products to a widespread market of contemporary men and MANSCAPED early adopters since launching in Australia in 2020,” said Paul Tran, Founder and CEO of MANSCAPED…

Members-only article

Unlock the rest of this story

Join free to keep reading RetailBoss retail coverage, industry analysis, and market intelligence.

Company

Account name Used publicly if you comment. We encourage your real first name.

Password

Send me RetailBoss newsletter emails through Substack. I can unsubscribe anytime. Confirm that I want to create a free RetailBoss account.

Free access. No credit card required. Your account is created after you verify your email.

RetailBoss is an independent global news publication and business insights platform built for executives, founders, operators, analysts, marketers, investors, and brand leaders. Our reporting covers the retail shifts across luxury, fashion, beauty, technology and marketing strategy.

Since: 2011
Audience: 50 Million+
Coverage: Global Markets

Our editorial stance

We prioritize news value, evidence, attribution, and practical relevance to retail decision-makers. Sponsored work is identified, and editorial coverage is kept distinct from commercial partnerships.

More from Retail

Louis Vuitton Turns Seoul’s Dosan Store Into La Bibliothèque

Louis Vuitton is bringing a library-inspired retail concept to its Dosan location in Seoul. Called La Bibliothèque, the refreshed space combines the house’s publishing activity with fashion, stationery and café experiences, placing books and cultural discovery at the center of a luxury-store visit.

NewsRetail

Alyssa Jade Mann11 hours ago

Michael Kors Brings Handbags and Wellness to Its Largest Jet Set Lounge in Paris

Michael Kors is combining handbag shopping with café service and wellness experiences at Galeries Lafayette Champs-Élysées in Paris. Open through September 21, the atrium takeover is the brand’s largest Jet Set Lounge pop-up to date, according to Michael Kors, and draws on its new in-store cafés.

NewsRetail

Alyssa Jade Mann13 hours ago

Messika — Lille boutique opening, image 1

Messika Opens a Lille Boutique With Long-Standing Partner Maison Lepage

Messika has unveiled a boutique at 6 rue de la Grande Chaussée in Lille, France, expanding its dedicated retail presence through its long-standing partnership with Maison Lepage. The opening builds on more than 15 years of Messika’s presence in the region, according to the jewelry house.

NewsRetail

Shipra Bohara23 hours ago

Poshmark fashion campaign set inside a blue wardrobe.

Poshmark Unveils Its Largest Campaign to Creator-Led Resale Discovery

Poshmark is rolling out what it calls its largest integrated campaign, connecting advertising in New York, Los Angeles and Toronto with creator-curated resale discovery. The campaign, “Try Yourself On,” positions secondhand fashion around experimentation and personal style.

FeaturedNews

Jeanel Alvarado23 hours ago

View all Retail

Top 10 Brands Expanding into the US in 2026

MANSCAPED Expands Retail Footprint Into Woolworths Stores

MANSCAPED announces its launch in more than 800 Woolworths locations across Australia, furthering its retail footprint in the land down under.

Unlock the rest of this story

More from Retail

Louis Vuitton Turns Seoul’s Dosan Store Into La Bibliothèque

Michael Kors Brings Handbags and Wellness to Its Largest Jet Set Lounge in Paris

Messika Opens a Lille Boutique With Long-Standing Partner Maison Lepage

Poshmark Unveils Its Largest Campaign to Creator-Led Resale Discovery

Recommended Articles

lululemon Opens Its First APAC Men’s Pop-Up at Shinsegae Gangnam

OLIVE YOUNG Turns Busan’s Port Identity Into a Ship-Inspired Beauty Store

Inside Brunello Cucinelli’s Paris Flagship on Rue Saint-Honoré

POP MART’s Changsha Flagship Turns Character Collections Into Colour-Coded Retail Worlds

Aritzia Brings a Vlog-Style Employee Voice to Its Concierge Hiring Campaign

Primark Opens First Minnesota Store as Its US Footprint Reaches 46 Locations

BEAUTYSPACE Makes Minis a Retail Destination With Little Luxuries in Union Square

GANNI Spotlights Its Bou Bags in an Illuminated Soho Display

What are you looking for?

Start exploring

Unlock the rest of this story

More from Retail

Recommended Articles

Sign up for RetailBoss Daily Newsletter