MANSCAPED announces its launch in more than 800 Woolworths locations across Australia, furthering its retail footprint in the land down under. The partnership seamlessly aligns with Woolworths’ dynamic retail platform which boasts a rapidly growing personal care department committed to delivering premium men’s hygiene and wellness products. Beginning this month, MANSCAPED is proud to offer customers a selection of its core collection that they can rely on to maintain their wool, expertly groom head-to-toe, and be beach-ready for the quickly approaching summer season.
Founded by Paul Tran in 2016, San Diego, California-based MANSCAPED® is the global men’s lifestyle consumer brand and male grooming category creator trusted by over six million men worldwide. The product range includes a diversified line of premium tools, formulations, and accessories designed to introduce and elevate a whole new self-care routine for men. MANSCAPED’s collection is available globally in 39 countries via DTC and on Amazon in more than 100 countries worldwide. Retail placement includes Target®, Best Buy, Macy’s, Walgreens, and Military Exchanges in the U.S., as well as Hairhouse and Woolworths locations in Australia.
“As we continue to rapidly grow our omnichannel business, this partnership with Woolworths brings the best of our products to a widespread market of contemporary men and MANSCAPED early adopters since launching in Australia in 2020,” said Paul Tran, Founder and CEO of MANSCAPED.
“When it comes to retail partnerships, it is critical that we offer our products in stores that our customers already know and love,” added Catherine Cronin, Vice President of Retail at MANSCAPED. “Partnering with Woolworths not only marks MANSCAPED’s entrance into the grocery category, but brings our products to hundreds of locations and countless men in a region where we have already cultivated an enduring following. In doing so, we are able to offer consumers further access to our growing product range with the convenience they’ve come to expect.”
Hayden Sansom, Category Manager for Men’s Care at Woolworths, said, “It’s great that we’re able to partner with a purpose-led and innovative company in MANSCAPED by offering its range of products more conveniently to our customers in-store, and at the same time being able to bring greater awareness to men’s health and hygiene.”