Bloomingdale's, the iconic American luxury department store chain, has announced its expansion to the West Coast with a new "Bloomie's" store set to open in Seattle, Washington on November 2, 2023. The store will be located within the University Village shopping center, marking the brand's first physical presence in the market.
The Bloomie's concept, which debuted in 2021, is a smaller format store that offers a casual, contemporary, and highly curated shopping experience. This Seattle location will be the third of its kind, following successful launches in Fairfax, Virginia, and Skokie, Illinois.
Spanning 19,000 square feet across two floors, the new Bloomie's store promises to embody Bloomingdale's ethos, offering a robust selection of brands and services. The store's design emphasizes flexibility, allowing it to adapt and cater to the specific needs of the local Seattle customer while maintaining a contemporary, edited mix that balances casual, trend, and function.
The store will curate men's and women's fashion tailored to local nuances in brand mix and product categories. Shoppers can expect a range of on-trend ready-to-wear and accessory brands such as Veronica Beard, Rag & Bone, Polo, MZ Wallace, and Alo Yoga. An expansive shoe section will showcase brands like Birkenstock, ON, and Vince, while coveted beauty brands such as Byredo, Augustinus Bader, and Maison Francis Kurkdjian will also be available.
In line with Bloomie's ethos, the store will dedicate space for rotating pop-ups and trends, with assortments thoughtfully selected for each location. The Seattle community will have exclusive access to Sandro, Maje, and James Perse, making Bloomie's the only distribution point for these brands in Seattle.
Charles Anderson, Director of Stores at Bloomingdale's, expressed excitement about the expansion to University Village, stating, "Although this is our first physical storefront in the area, Bloomingdale's already has an engaged customer base in the Seattle market. We look forward to welcoming those loyal shoppers, and new guests within the community, to our new location."
The opening of Bloomie's in Seattle marks a significant milestone in Bloomingdale's 150-year history, demonstrating its commitment to innovation and customer-centric retail experiences. As the brand continues to evolve and adapt, it remains dedicated to providing its customers with fresh looks, fun experiences, and exceptional service.
To celebrate the grand opening, Bloomie's will be hosting a series of events and activations to welcome and introduce the store concept to the community:
- Official Ribbon Cutting Ceremony: On November 2, the doors to Bloomie's will officially be open with a celebratory ribbon cutting, hosted by Charles Anderson, Director of Stores. We invite the community to come down and be the first shop in our first West Coast Bloomies location.
- Opening Day Festivities: Shoppers can treat themselves to fashion-themed sweets from local favourite bakery, Jenny Cookies and receive a Retail Therapy Candle set as a gift with any purchase following the ribbon cutting.
- Cotton Candy Cart: Friday, November 3, Cotton Candy lovers of all ages can stop by the store and experience a cotton candy artist bringing candy to life through animal creations, as well as pre-packaged cotton candy as a gift with purchase.
- Dog Fashion Show: Saturday, November 4, in partnership and support of the Seattle Humane Society, the Seattle community can bring their four-legged friends to get their photo snapped and strut down the Bloomie's carpet. Seattle Barkery and The Confectionary will also provide Bloomie's special treats for the dogs and their owners.
Bloomie's at University Village is excited to open its doors and welcome the Seattle community and will continue to impress multi-generational customers with its curated collection of designers and brands. Bloomie's will quickly become the go-to neighbourhood store for all of Seattle to enjoy with convenient services like styling, easy returns, pickups, alterations, gift wrapping and much more. The highly curated list of vendors and personalized services will cater to the needs and expectations of Bloomie's Seattle customers, while also allowing shoppers to explore new and exciting trends and products.
