Bundle x Joy Expands to 500 Walmart Stores as First Latina-Owned Pet Brand in $58 Billion Market

Bundle x Joy, the Latina-founded pet lifestyle brand renowned for its gut-friendly dog food and vibrant, Gen Z-targeted packaging, has made history as the first Latina-founded pet brand to secure shelf space at Walmart, expanding into 500+ stores and online at Walmart. This milestone, announced on April 2, marks a pivotal moment for diversity in the $58 billion U.S. pet care industry and amplifies the brand’s mission to make premium, allergy-conscious nutrition accessible to all pet owners.

Gut Health Innovation: 70% of Dog Immunity Starts in the Gut

Bundle x Joy’s launch into Walmart underscores its commitment to addressing a critical insight: 70% of a dog’s immunity and longevity stems from gut health1. The brand’s products, already stocked at Sprouts and Whole Foods, include:

• Allergy-friendly dog food (chicken- and beef-free recipes)
• Human-grade stews and supplements
• Treats infused with probiotics, prebiotics, colostrum, and collagen

These ingredients mirror trends in human wellness, appealing to Millennial and Gen Z pet owners who prioritize holistic health for their pets.

Breaking Barriers in Retail and Design

Founded by Latina entrepreneur Jess Berger, Bundle x Joy challenges traditional pet aisle aesthetics with bold, gradient packaging inspired by beauty brands. The design shift targets younger shoppers tired of “blue, brown, basic, and boring” pet food branding, resonating with Gen Z’s preference for Instagram-worthy products1.

“We’re passionate about reaching pet owners who’ve been overlooked, including diverse communities,” said Berger. “Launching at Walmart ensures we meet pet people where they shop, while sharing our story as one of the first Latina-founded brands in this space.”

The Walmart rollout complements Bundle x Joy’s omnichannel strategy, bridging online engagement (via @bundlexjoy on TikTok and Instagram) with physical retail accessibility.

Mission-Driven Impact: 3% for Women Entrepreneurs

Beyond nutrition, Bundle x Joy allocates 3% of every sale to fund grants, mentorships, and partnerships for women entrepreneurs and local communities. This initiative aligns with growing consumer demand for brands that prioritize social responsibility, particularly among Millennial and Gen Z shoppers1.

Industry Context: Latina Leadership in Pet Care

Bundle x Joy’s Walmart debut highlights the rising influence of Latina founders in reshaping industries historically dominated by non-diverse leadership. The pet sector, which saw Latina-owned businesses grow by 25% from 2020–2024, is increasingly recognizing the value of inclusive branding and product innovation1.

The brand’s success also reflects broader trends:

• 40% of Gen Z pet owners seek brands with vibrant, social-media-friendly packaging1.
• 65% of dog owners prioritize “clean label” ingredients, per the American Pet Products Association.

Availability and Future Outlook

Bundle x Joy’s products are now available:

• In-store: 500+ Walmart locations nationwide
• Online: Walmart.com and bundlexjoy.com

With plans to expand further in 2025, Bundle x Joy aims to cement its role as a leader in gut-health-focused pet nutrition while advocating for women’s empowerment.

About Bundle x Joy

Bundle x Joy is a Latina-founded pet lifestyle brand crafting USA-made, allergy-friendly dog food, treats, and supplements. Committed to gut health and social impact, the company donates 3% of sales to support women entrepreneurs. Learn more at bundlexjoy.com or follow @bundlexjoy on Instagram and TikTok.

Bundle x Joy’s Walmart launch redefines inclusivity in pet care, proving that diversity and innovation can thrive on retail’s biggest stage.