Bundle x Joy Expands to 500 Walmart Stores as First Latina-Owned Pet Brand in $58 Billion Market

Gut Health Innovation: 70% of Dog Immunity Starts in the Gut Bundle x Joy’s launch into Walmart underscores its commitment to addressing a critical insight: 70% of a dog’s immunity and longevity stems from gut health1.

The brand’s products, already stocked at Sprouts and Whole Foods, include: Allergy-friendly dog food (chicken- and beef-free recipes) Human-grade stews and supplements Treats infused with probiotics, prebiotics, colostrum, and collagen These ingredients mirror trends in human wellness, appealing to Millennial and Gen Z pet owners who prioritize holistic health for their pets.

Breaking Barriers in Retail and Design Founded by Latina entrepreneur Jess Berger, Bundle x Joy challenges traditional pet aisle aesthetics with bold, gradient packaging inspired by beauty brands.

The design shift targets younger shoppers tired of “blue, brown, basic, and boring” pet food branding, resonating with Gen Z’s preference for Instagram-worthy products1. “We’re passionate about reaching pet owners who’ve been overlooked, including diverse communities,” said Berger…