Lost Sues Lady Gaga for $100M over ‘Mayhem’ Mark

and sweatshirts—misleads consumers and causes “grave and irreparable damages” to the surf brand.

Lost International’s Legal Arguments Lost International’s attorneys assert that despite sending a cease-and-desist notice to Lady Gaga and her team, the pop icon “failed and refused, and continues to fail and refuse, to cease her willful and blatant infringing on the registered mark and thus she must immediately be enjoined from this behavior.” The lawsuit seeks a permanent injunction against Lady Gaga’s use of the logo and demands she hand over profits from her use of the mark.

The company’s complaint states: “Defendants’ infringement of Lost’s mark and other unlawful conduct … has caused, and continues to cause, Lost grave and irreparable damages. The court must grant Lost all remedies that it seeks.” Lady Gaga’s Response Lady Gaga’s legal team has dismissed the lawsuit as opportunistic and baseless.

Orin Snyder, Lady Gaga’s attorney, provided a statement to Fox News, saying: “Lady Gaga’s MAYHEM soared to No. 1 and shattered records, a testament to her unmatched talent and global impact. It’s disappointing – but hardly surprising – that someone is now attempting to capitalize on her…