FashionFinance

Burberry’s Retail Store Sales Jump 2% in First Growth in Two Years

The company remains optimistic about future margin improvements and expects the impact of its initiatives to build as the year progresses.

Published: Nov 25, 2025 9:30 AM

By Alyssa Jade Mann

FashionFinance

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FashionFinance

Burberry’s Retail Store Sales Jump 2% in First Growth in Two Years

Burberry has reported a 2% rise in comparable store sales for the second quarter of fiscal 2026, marking the first quarterly growth in two years and signaling a positive shift in its turnaround strategy. The results, released on November 13, 2025, show that the luxury brand’s retail performance has improved after seven consecutive quarters of decline, with the Americas and Greater China regions leading the recovery.

Sales and Financial Highlights Burberry’s comparable store sales climbed 2% in Q2, reversing a 1% decline in Q1 and exceeding analysts’ expectations of 1% growth.

The company’s overall revenue for the first half of 2026 was £1.03 billion, down 3% compared to the previous year, but the return to positive retail sales is a strong indicator of renewed customer interest.

Adjusted operating profit reached £19 million, with gross margin expanding by 410 basis points to 67.9%, driven by the removal of non-recurring inventory headwinds and tighter financial discipline.vogue+6 Regional Performance and Product Strength Regionally, the Americas posted a 3% growth in comparable sales, while EMEIA (Europe, Middle East, India, and Africa) grew 1%.

The Greater China region saw a significant turnaround, moving from a 5% decline in Q1 to 3% growth in Q2, reflecting the impact of new marketing campaigns and improved product offerings. Japan also returned to growth in the second quarter…

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Burberry’s Retail Store Sales Jump 2% in First Growth in Two Years

The company remains optimistic about future margin improvements and expects the impact of its initiatives to build as the year progresses.

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