Calvin Klein has returned to SoHo with a new global flagship at 530 Broadway, positioning the brand back at the heart of one of the world’s most influential fashion districts in New York City. The opening continues Calvin Klein’s global retail expansion strategy, following recent flagship debuts in Paris and Tokyo, as the brand leans into premium lifestyle spaces that fuse local culture with its iconic minimalist DNA.
A New Global Flagship in SoHo
The new Calvin Klein flagship spans more than 3,000 square feet of selling space, designed as a lifestyle destination rather than a traditional retail floor. Located at 530 Broadway in SoHo, the store places the brand in one of New York City’s highest-traffic style corridors, just steps from its landmark Houston Street billboard, reinforcing a highly visible downtown presence.
The exterior is painted in Calvin Klein’s signature charcoal tone, with large, bright windows that immediately introduce passersby to the brand world and its seasonal visual concept. Calvin Klein is one of the world’s leading global fashion lifestyle brands, founded in New York in 1968
Inside, the concept is inspired by classic New York City loft apartments, echoing the creative legacy of downtown New York while offering a calm, elevated backdrop for the brand’s essentials.
Store Concept and Design Details
The interior mixes industrial architecture with refined finishes: open wood joist ceilings, cast columns, and poured concrete floors channel SoHo’s historic lofts, while brushed stainless steel fixtures and cream plaster surfaces bring in a modern, minimal sensibility.
A palette of Calvin Klein’s signature creams, warm neutrals, and natural textures creates a serene atmosphere designed to highlight product rather than overpower it.
Custom elements developed with Perron Studios include a spiral staircase motif, 3D-sculpted sofas and chairs, and moving crates repurposed as displays, all referencing the idea of moving into a historic SoHo loft. Floor-to-ceiling curved digital screens run the latest Calvin Klein campaigns, linking the physical space to the brand’s global marketing and its ongoing dialogue with culture.
Product Assortment and Lifestyle Positioning
The SoHo flagship is designed as a complete Calvin Klein lifestyle expression, with denim and underwear anchoring the assortment alongside men’s and women’s apparel and accessories. Curated zones in the store are framed by current campaign imagery, immersing shoppers in storytelling that connects the hero product with the broader brand universe.
Key looks from Calvin Klein Collection, the pinnacle expression of the brand, appear with Calvin Klein SoHo branding in navy, cobalt, grey, and white, positioning the flagship as a destination for elevated wardrobe foundations as well as iconic basics.
The store’s hours run from 10 AM to 8 PM, Monday–Sunday, catering to both local shoppers and visitors navigating SoHo’s all-day retail and tourism traffic.
Leadership Vision and Brand Growth
David Savman, Global Brand President, Calvin Klein, said, “We are proud to return to one of the world’s most fashionable cities – and the birthplace of our iconic brand – with an elevated retail expression. This new global flagship, located just steps from our landmark Houston Street billboard, is a tribute to Calvin Klein’s New York heritage,” framing the opening as both a homecoming and a signal of the brand’s next phase in immersive retail. Savman added that “It represents both the evolution of our retail experience and a tangible expression of the world of Calvin Klein. Calvin Klein embodies a distinctive, global way of living that meets culture, and this store is the latest step on our journey of taking our brand to the next level.”
Stefan Larsson, CEO of PVH Corp., said the SoHo flagship marks a “key milestone” as the group builds Calvin Klein into one of the most desirable lifestyle brands worldwide, deepening relevance and strengthening positioning across North America and global markets.
Global retail sales of Calvin Klein products reached approximately $9 billion in 2024, underscoring the scale behind the brand’s push into elevated flagship experiences.
PVH and the Power of Iconic Brands
Parent company PVH Corp. is one of the world’s largest fashion groups, driven by its two core global brands, Calvin Klein and TOMMY HILFIGER. PVH now operates in more than 40 countries, leveraging its scale, brand equity, and long-term focus—built over more than 140 years—to connect with consumers worldwide.
With the SoHo flagship, Calvin Klein is not only reclaiming a key physical footprint in New York City, but also doubling down on immersive, high-impact spaces that translate its American fashion roots for a global audience. The store further cements the brand’s strategy of aligning powerful marketing visuals, elevated basics, and architectural storytelling in some of the world’s most influential fashion neighborhoods.
