Retail

Pinterest bets on AI powered performance TV with tvScientific

Pinterest is moving deeper into performance advertising with plans to acquire tvScientific, aiming to bring its intent-rich, AI-powered ad engine from mobile and social into the

Pinterest bets on AI powered performance TV with tvScientific
Retail

Pinterest bets on AI powered performance TV with tvScientific

Pinterest is moving deeper into performance advertising with plans to acquire tvScientific, aiming to bring its intent-rich, AI-powered ad engine from mobile and social into the fast-growing world of Connected TV (CTV). The deal positions Pinterest to offer brands a single performance stack that spans search, social, and TV while keeping a clear focus on measurable outcomes.

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