Pinterest is moving deeper into performance advertising with plans to acquire tvScientific, aiming to bring its intent-rich, AI-powered ad engine from mobile and social into the fast-growing world of Connected TV (CTV). The deal positions Pinterest to offer brands a single performance stack that spans search, social, and TV while keeping a clear focus on measurable outcomes.
Pinterest’s 600 million user advantage
Headquartered in San Francisco, Pinterest, Inc. (NYSE: PINS) describes itself as an AI-powered visual search and discovery platform where people come to find inspiration, curate ideas, and shop products. The platform reaches 600 million monthly active users who have saved Pins to 15 billion boards, generating a highly predictive intent signal around what users plan to do or buy next.
Using its AI systems and Taste Graph, Pinterest turns those signals into personalized recommendations and shopping experiences, effectively acting as an AI-powered shopping assistant that nudges users from…
inspiration to action. Advertisers tap into this intent-rich environment to drive performance campaigns, particularly on mobile. Why tvScientific matters for CTV performance tvScientific is a CTV performance advertising platform built to make TV buying accessible and measurable for brands and apps of all sizes.
Its self-managed, cost-per-outcome solution lets advertisers run their own CTV campaigns, pay by outcome, and use data to validate TV’s impact on real business results.
The platform offers automated media buying, AI-powered optimization models, and deterministic attribution, helping marketers coordinate campaigns and measure outcomes across screens.
tvScientific says it reaches 95 percent of ad-supported video-on-demand audiences using proprietary ID technology that links ad exposure to business outcomes…
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