Cart, a Houston-based commerce and logistics solutions provider, has announced a significant boost to its operations with a $30 million infusion from Trinity Capital. The move comes from a successful $60 million Series C funding round earlier in June, which catapulted the company's valuation to $1.2 billion.
Founded by CEO Omair Tariq, who brings a wealth of experience from his tenure at Home Depot and as COO of Blinds.com, Cart.com has rapidly emerged as a key player in the e-commerce enablement landscape. The company's comprehensive suite of services includes enterprise-grade software, fulfillment, marketing, customer service, and analytics designed to streamline operations for brands and complex companies.
The latest financing round is set to further Cart.com's mission to provide middle-market and enterprise companies with digitally driven logistics capabilities, channels, and order management software. "With Trinity’s financing, Cart.com will double down on investments that support the growing demand for innovative logistics and commerce infrastructure solutions that help our customers unlock more efficient growth," said Tariq.
Despite facing industry challenges such as shifts in consumer behavior post-pandemic and macroeconomic headwinds, Cart.com has maintained a trajectory of growth, achieving a 50% revenue increase and reaching profitability in 2023. The company's success is in offering smaller brands enterprise-grade connected commerce capabilities, which are often only accessible through marketplaces like Amazon.
The new capital will enable Cart.com to scale its operations, enhance its balance sheet, and continue investing in technology that empowers brands to sell and fulfill products across various channels. As the company looks to the future, it remains committed to outsmarting, outperforming, and outpacing the competition, providing the tools and technology necessary for e-commerce brand growth.
