Marc Jacobs Beauty Returns With Joyride Sensoriality and a Playful Coty Powered Relaunch

A comeback built on “Joyride Sensoriality” The new Marc Jacobs Beauty is centered on “Joyride Sensoriality,” a concept that treats makeup as an immersive, pleasurable experience that should feel as good as it looks.

According to the launch announcement, products feature unexpected textures, tactile finishes and playful formulas designed to be touched, layered and experimented with, encouraging consumers to “play” rather than follow rigid rules.

Marc Jacobs is described as an “industry outsider turned icon” who has spent decades defining what comes next in fashion and beauty, and the line channels his fearless, unapologetic point of view into makeup that is bold, radically inclusive and unmistakably Marc Jacobs.

Developed with Coty, a global leader in prestige beauty, the collection aims to merge strong brand aesthetics with sensorial innovation…