Chanel’s Matthieu Blazy Newest S/S 2026 Campaign Brings to La Pausa With Alec Soth

Setting La Pausa and creative team Shot at La Pausa, Gabrielle Chanel’s villa in the South of France, the campaign is conceived as a continuation of the dialogue between the founder and Matthieu Blazy.

Official materials describe the images as conveying “the spirit of freedom that Gabrielle Chanel cultivated in her villa,” with models moving through sunlit terraces, gardens and interiors that blur the line between indoors and outdoors.

The campaign credits list Alec Soth as photographer, Sheila Single as creative director and Stuart Winecoff as film director, with beauty led by makeup artist Lucia Pieroni and hair stylist Duffy. Together, they shape a visual language that feels more like stills from an art film than traditional high gloss fashion advertising.

Cast and styling Rather than anchoring the campaign on a single celebrity, Chanel assembles an ensemble cast of models including Bhavitha Mandava, Aditsa Berzenia, Awar Odhiang, Cathy Simmons, Josephen Akuei, Latahlia Hickling, Loli Bahia, Marta Freccia, Noor Khan, Trinidad Castaño, Waleska Gorczevski and Xiuli Jiang…