Chanel’s Spring Summer 2026 campaign is photographed by Alec Soth at La Pausa, capturing Matthieu Blazy’s first ready to wear collection for the house in a series of quietly cinematic images steeped in Riviera light and ease. With creative direction by Sheila Single, the visuals focus on mood and movement rather than spectacle, presenting a softer, more intimate chapter in Chanel’s new era.
Setting La Pausa and creative team
Shot at La Pausa, Gabrielle Chanel’s villa in the South of France, the campaign is conceived as a continuation of the dialogue between the founder and Matthieu Blazy. Official materials describe the images as conveying “the spirit of freedom that Gabrielle Chanel cultivated in her villa,” with models moving through sunlit terraces, gardens and interiors that blur the line between indoors and outdoors.
The campaign credits list Alec Soth as photographer, Sheila Single as creative director and Stuart Winecoff as film…
director, with beauty led by makeup artist Lucia Pieroni and hair stylist Duffy. Together, they shape a visual language that feels more like stills from an art film than traditional high gloss fashion advertising.
Cast and styling Rather than anchoring the campaign on a single celebrity, Chanel assembles an ensemble cast of models including Bhavitha Mandava, Aditsa Berzenia, Awar Odhiang, Cathy Simmons, Josephen Akuei, Latahlia Hickling, Loli Bahia, Marta Freccia, Noor Khan, Trinidad Castaño, Waleska Gorczevski and Xiuli Jiang.
Reviews note that this choice supports Blazy’s focus on “spirit over spectacle,” letting diverse faces inhabit the collection in a more democratic, narrative driven way.
Styling emphasizes fluid tailoring, lean dresses and tactile separates that move naturally with the models as they walk along stone paths, climb staircases or lounge on terraces, reinforcing the idea of clothes made to live and breathe in real spaces…
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