MATIERE PREMIERE has opened “The Factory” pop up at Galeries Lafayette Champs Élysées in Paris, offering an immersive olfactory experience dedicated to its new fragrance Metal Lavender until May 25. Located on the ground floor at 60 Av. des Champs Élysées, the installation invites visitors to discover the scent in a sensorial, laboratory inspired setting.
The Factory at Galeries Lafayette
Branded as The Factory by MATIERE PREMIERE, the pop up is positioned inside the beauty area of Galeries Lafayette Champs Élysées, a flagship known for hosting high concept fragrance experiences. Social posts from the brand direct visitors to the ground floor space, underscoring that the installation is time limited and runs only until May 25.
Alongside product discovery, the Factory concept typically showcases raw ingredient stories “from the tanks,” linking finished fragrances back to their sourced materials and the brand’s focus on short, focused formulas. At Champs Élysées, this approach is centered specifically on Metal Lavender as the hero scent.
Metal Lavender as the star fragrance
Metal Lavender is the latest eau de parfum from MATIERE PREMIERE, described as a “brutalist” reinterpretation of classic lavender. At its heart is lavandin oil from plants grown in perfumer Aurélien Guichard’s own fields in the Grasse region, with manual care and organic cultivation emphasized as key to the ingredient’s quality.
Editorial coverage notes that the composition contrasts this natural, aromatic lavender with sharper, metallic facets and a textural, contemporary structure, resulting in a scent that feels polished and urban rather than rustic. Presenting Metal Lavender in a dedicated Factory space allows visitors to experience this contrast through scent strips, storytelling and visual cues.
An olfactory experience with added perks
Posts promoting the pop up highlight it as “an olfactory experience around Metal Lavender,” inviting shoppers to step into an immersive installation rather than a traditional counter. A related Factory activation from the brand mentions offers such as a complimentary mini Metal Lavender with any fragrance purchase, suggesting that gifts with purchase and special formats may also be part of the Champs Élysées experience.
For Galeries Lafayette, the event adds to a revolving calendar of beauty and fragrance pop ups that bring niche and luxury houses into closer contact with international shoppers on the Champs Élysées. For MATIERE PREMIERE, it is a high visibility Parisian stage to introduce Metal Lavender as the next pillar in its collection.
