Prada Transforms Rue Cler Primeur Au Bon Jardinier Into a Paradoxe Scented Market

A Parisian greengrocer transformed Situated on Rue Cler in the 7th arrondissement, not far from Galeries Lafayette, Au Bon Jardinier is a long standing greengrocer known for its colorful fruit and vegetable displays and its “village” atmosphere.

For one week, Prada Beauty and Sephora have taken over the space, preserving the visual codes of the market while infusing it with fragrance storytelling.

Crates, stalls and counters remain piled high with produce, but many fruits are recontextualized in silk lined boxes and special packaging, blurring the line between fresh goods and luxury objects. The intervention is deliberately light touch: there is no new product launch, just a new way of looking at the familiar.

Paradoxe, Paradigme and precious ingredients Between the apples, pears and citrus fruits, the produce and botanicals are used to evoke key notes from Prada Paradoxe and Prada Paradigme…