FRAME Opens First European Stores in Cannes and Monaco to Power Global Growth

FRAME lands in Cannes and Monaco According to recent coverage, FRAME opened its Cannes boutique on May 2, 2026, followed by Monaco on May 8, 2026. These are the brand’s first dedicated stores in continental Europe, complementing an existing network of flagships in cities such as London, New York, Los Angeles and Shanghai.

Both Riviera boutiques arrive in the middle of a high profile calendar, with Cannes in the global spotlight for the 79th Cannes Film Festival and Monaco preparing for the busy summer and motorsport season. Positioning FRAME in these locations supports its image as a label that blends California ease with European sophistication.

A strategic step in international growth In his announcement, Thomas Lecoq describes the openings as a “significant milestone” for FRAME, underlining that this expansion into such iconic locations is “a crucial step in FRAME’s international growth” and a reflection of the brand’s global ambitions.

The Riviera stores are framed as the first chapter in a broader EMEA retail push. Fashion trade titles note that these launches coincide with collaborative storytelling, including a capsule with Alexandra Leclerc, which taps into the Riviera’s…