e.l.f. Cosmetics Is Back at the Indy 500 with Katherine Legge for a Fourth Season

next generation of dreamers,” said Patrick O’Keefe, Chief Integrated Marketing Officer, e.l.f. Beauty. “eyes.lips.fuel. is a commitment to every eye, lip and face watching who needs to see that they belong on that track, behind that wheel, and in any arena they choose.

We’re democratizing access to sports by showing our community exactly what’s possible when someone believes in you and fuels your journey.” Fan Zone Activation e.l.f. is creating a major presence in the Fan Zone with an activation inspired by the brand’s Glow Reviver Lip Oil Stick.

The activation includes a full size replica of Legge’s race car, a museum style showcase of real artifacts from her career including her first fire suit and helmet, and a Roblox play zone connecting the next generation to racing culture.

Fans can also participate in the iconic “Kiss the Bricks” tradition to send Katherine well wishes before she takes to the track, customize e.l.f. products at a personalization station, and play exclusive mobile games like e.l.f. Blast and Power Grip Mountain through the brand’s Beauty Squad loyalty experience…