Vivienne Westwood has partnered with CLO Virtual Fashion’s digital fashion platform CONNECT to host a global 3D design competition, reinforcing a shared vision at the intersection of heritage and innovation. The initiative is powered by Epic Games’ Unreal Engine and MetaHuman technology, merging cultural heritage with cutting edge real time technology.
Competition Framework
The collaboration champions a new era of digital craftsmanship where storytelling and high fidelity design converge to shape the future of fashion in virtual worlds. Participants will use CLO Virtual Fashion’s 3D garment creation tools alongside Unreal Engine’s real time rendering capabilities to create digital fashion designs inspired by Vivienne Westwood’s iconic aesthetic and rebellious spirit.
Technology Integration
The competition leverages MetaHuman technology, Epic Games’ tool for creating photorealistic digital humans, allowing designers to showcase their creations on highly detailed virtual avatars. CLO Virtual Fashion’s CONNECT platform provides the infrastructure for global participation, enabling designers worldwide to submit 3D garment files and collaborate within a unified digital ecosystem.
Strategic Vision
The partnership demonstrates Vivienne Westwood’s commitment to innovation while preserving the brand’s heritage of challenging conventions and pushing creative boundaries. By hosting the competition on a digital platform, the brand extends its influence into virtual fashion spaces, reaching emerging designers working at the intersection of traditional craftsmanship and digital creation.
Digital Fashion Context
CLO Virtual Fashion has established itself as the industry-leading 3D garment simulation software, used by major fashion houses and emerging designers for both physical sampling and digital only creations. The CONNECT platform specifically targets the growing community of digital fashion designers creating garments for virtual worlds, gaming environments, and metaverse applications.
Participation Details
Designers interested in participating can learn more and register through the competition portal, with submissions evaluated on design innovation, technical execution, and alignment with Vivienne Westwood’s brand DNA. The competition represents one of the first major heritage fashion houses to formally engage the digital fashion design community through a structured global competition.
