Astrid & Miyu opened its first Los Angeles store on Abbot Kinney Boulevard in Venice, marking the London based jewelry brand’s West Coast debut and third retail location in the United States. The opening strengthens the brand’s U.S. presence following previous launches in New York City’s West Village and Madison Avenue.
Store Concept
The Abbot Kinney location showcases Astrid & Miyu’s signature aesthetic, combining contemporary demi fine jewelry with a design focused retail setting. Shoppers can discover the brand’s in house designed collections alongside core services including professional piercings, permanent jewelry, and tattoos, creating personal and lasting connections with each piece.
Connie Nam, founder and CEO of Astrid & Miyu, said, “Los Angeles has always felt like a natural next step for Astrid & Miyu; it’s a city that celebrates individuality and self-expression, which directly aligns with our community… For us, retail has always been about more than just selling jewelry, it’s about creating an experience where customers can really connect with the brand, discover pieces in a personal way, and make lasting memories.”
Experiential Retail Model
The new storefront brings the brand’s immersive, community driven experience to the West Coast, continuing growth with the U.S. customer base. The store offers professional piercings, permanent jewelry welding, and fine line tattoos as part of its distinctive retail offering. This experiential approach reimagines how customers engage with jewelry, transforming retail visits into personalized service moments.
Brand Background
Founded in 2012 by Connie Nam in a flat in Notting Hill, Astrid & Miyu has developed an international following through its purpose led approach and refined yet accessible designs. The brand now operates 26 stores across the U.S. and Europe, including its flagship store in Carnaby, London.
Strategic Location
Abbot Kinney Boulevard in Venice is known as one of Los Angeles’ most influential retail and cultural destinations, featuring independent boutiques, concept stores, and lifestyle brands. The location positions Astrid & Miyu among the neighborhood’s curated mix of contemporary fashion and design retailers, attracting both local clientele and visitors seeking unique shopping experiences.
