Cocoon Club offers a unique subscription service that caters to fashion enthusiasts in the UK, providing access to an extensive collection of designer handbags. This service operates on a membership basis, starting from £79 per month, with options for monthly, quarterly, or on-demand memberships through their Flexi plan.
Members can select from various bags catering to various styles, occasions, and personalities. New additions to the collection are introduced weekly to meet evolving style needs. Once subscribed, members can choose a bag to add to their wardrobe each month. For those who desire more flexibility, the Flexi Membership allows members to add a new bag on demand.
The process is straightforward: after paying the monthly fee of £99, members can pick a bag from Cocoon Club's offerings. The service includes delivery fees and light repairs, ensuring the bags remain in excellent condition. When joining, a £250 refundable holding fee is also taken to cover any potential damages.
Premium and Deluxe memberships offer the added benefit of monthly swaps, allowing subscribers to exchange their current bag for a new one, keeping their style fresh and up-to-date. This model of rotating luxury handbags provides a sustainable approach to fashion, enabling members to enjoy a variety of high-end bags without the need for outright purchase.
What is Cocoon Club?
Cocoon Club, a London-based circular subscription service for bag lovers, was co-founded by Ceanne Fernandes-Wong and entrepreneur Matt Heiman. The company's headquarters are situated in the vibrant city of London, England, United Kingdom, where it has established itself as a go-to platform for handbag subscriptions. Cocoon Club prides itself on offering a customer-centric and environmentally conscious service that allows members to access a diverse collection of bags to suit various styles, occasions, and personalities.
How does Cocoon Club work?
Cocoon Club offers a unique subscription service for those who love designer handbags. Based in London, the service operates on a membership model that starts from £79 per month, with various plans, including monthly, quarterly, or on-demand memberships through its Flexi plan.
Members can select from an ever-updating collection of luxury bags that suit different styles and occasions. Each month, subscribers can choose a new bag to incorporate into their wardrobe, keeping their accessory game fresh and on-trend. For members who opt for more flexibility, the Flexi Membership allows the addition of a new bag on demand.
Upon subscribing, members agree to a monthly fee (which was £99 as of September 6th, 2022), which covers the cost of selecting a designer bag from Cocoon Club's offerings. This fee includes delivery charges and minor repairs to keep the bags in top condition. Additionally, a £250 refundable holding fee is collected at the beginning to safeguard against potential damages.
"We source our collection from the most reputable vendors, so each bag has undergone a rigorous authentication process before it reaches Cocoon Club. And our partnership with The Restory, an experienced team of luxury goods experts, means our bags are kept in mint condition," as stated on the Cocoon Club website.
The service also offers Premium and Deluxe memberships that provide the added benefit of monthly swaps, allowing users to exchange their current bag for a new selection every month. Additionally, Flexi members can purchase Bag Passes to access a bag for a week at a time (why not stock up?). Full time Premium and Deluxe members can take advantage of Additional Swaps or weekly Bag Passes to access a second bag for a week at a time.
What is The Future of Circular Fashion?
The future of circular fashion is a transformative shift towards sustainability and ethical practices within the fashion industry. This movement aims to create a closed-loop system that minimizes waste, extends the lifespan of clothing and textiles, and embraces eco-friendly materials and production methods.
Circular fashion is characterized by a model where the production and end-of-life of an item are given equal importance, with a focus on designing out waste and pollution, keeping products and materials in use through repair, resale, and recycling, and regenerating natural systems.
Circular fashion principles include developing business models that keep clothes in use longer, such as resell, clothing swaps, store take-back schemes, garment repair, and upcycling. The use of renewable and safe materials, such as high-quality renewable fibers produced in a non-toxic way, is also emphasized. Brands like Patagonia, IKEA, Unilever, H&M, and Adidas are among those leading the charge in embracing circular economy practices.
Cocoon Club, a platform operating within this paradigm, has positioned itself to build a strong subscriber base for years to come, indicating a robust future for companies that align with circular economy principles. By offering services that align with the circular fashion model, Cocoon Club contributes to the industry's shift away from the traditional "take-make-waste" approach, promoting a more sustainable and responsible consumption of fashion.
As consumers become increasingly aware of the environmental impact of their choices, they play a crucial role in driving the adoption of circular fashion. They can support the movement by choosing brands that prioritize sustainability, participating in recycling programs, shopping second-hand, and advocating for greater transparency and longevity in the fashion industry.
In conclusion, the future of circular fashion is one where sustainable and ethical practices are at the forefront, with innovative business models and consumer behavior working together to reduce the industry's environmental footprint.
