Digital Clothing Price Labels Enable Sustainable Fashion Retailers
An emerging player in the digital labels market, announces that Digety, a company revolutionizing electronic price labels in the fashion industry, has selected Ynvisible as the supplier of displays for its re-usable digital price labels. Digety’s price labels address needs within sustainable clothing and fashion. Ynvisible’s displays will go into Digety’s re-usable smart price labels, which are flexible enough to pass as paper labels and designed to minimize electronic waste.
The explosive growth in the number of sustainable clothing brands in recent years, has increased demand for more eco-friendly materials, improved manufacturing techniques, and the reuse and recycling of materials for the minimization of waste across the fashion value chains. This trend extends to how products are labelled and prices displayed.
Ynvisible’s printed e-paper displays for digital label applications are manufactured using printed electronic techniques which means reduced electronic waste and a lower carbon footprint. The labels are easily readable, flexible and can be customized to clients’ information display needs. Additionally, the technology is very low power to guarantee a long lifetime. These attributes enable a new generation of more sustainable digital price label.
“The Ynvisible display technology is a perfect fit for us. It ticks all the boxes of our requirements list because it has a wide viewing angle, it is customizable, more attractive price point, low-power and flexible.” said Marc Lebherz, founder at Digety.
“We are now able to use flexible materials in combination with the Ynvisible display to manufacture a completely paper-like price label. This ensures a better fit for any kind of apparel compared to our plastic version and it is cheaper than alternative e-paper displays. It’s also easier to recycle and can be manufactured from sustainable materials to reduce our ecological footprint, perfect for creating electronic price labels for sustainable fashion brands.”
I have 15 years of experience in the retail industry including expertise in marketing, operations, merchandising, buying, shopping and technology. I am a speaker, consultant and former senior managing director of The School of Retailing, University of Alberta. My education includes a Bachelor of Commerce Degree from The University of Alberta in Marketing, Certificate in Real Estate and a Diploma in Fashion Merchandising and Buying from LasSalle College, a Canadian private school founded in 1959 by fashion designer Jean-Paul Morin.