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Morphe Brings Iced Mocha Beauty and Free Drinks to Selfridges For Seven Days

Elevate your makeup game with Morphe's limited-edition brushes and premium finishes at the Duke Street pop-up.

Published: Aug 13, 2026 4:49 PM

By RETAILBOSS Team

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Morphe Brings Iced Mocha Beauty and Free Drinks to Selfridges For Seven Days

Morphe has created a new beauty destination outside Selfridges in London to celebrate its Iced Mocha and Oat Latte collections. The pop up brings a coffee shop inspired concept to the Duke Street entrance, pairing make up brushes with iced drinks, one to one consultations and a series of exclusive customer rewards.

The activation is designed to introduce customers to the latest Morphe products through an environment that feels elevated but accessible.

Rather than focusing only on product displays, the experience uses familiar café cues, premium finishes and personal service to create a space where visitors can pause, explore and discover the collection at their own pace.

At the centre of the launch are the Oat Latte 5 Piece Face and Eye Brush Set and the Iced Mocha 4 Piece Face Brush Set. Both collections are inspired by coffee tones, using limited edition colour palettes and barista-themed pouches to give the tools a more playful visual identity.

The Oat Latte set includes four brushes and a blending sponge, offering a selection of tools for face and eye make up. The Iced Mocha set includes four face brushes designed for foundation, powder, bronzer and blush applications…

Morphe Brings Iced Mocha Beauty and Free Drinks to Selfridges For Seven Days

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Morphe Brings Iced Mocha Beauty and Free Drinks to Selfridges For Seven Days

Elevate your makeup game with Morphe's limited-edition brushes and premium finishes at the Duke Street pop-up.

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