L’Oréal Travel Retail Turns Oslo Airport Into a Summer Skincare Destination Through August 31

The activation is located in the departures terminal and combines digital media with two pop-up spaces designed around different travel needs.

Rather than presenting beauty products as a final-minute purchase before boarding, the campaign encourages travellers to think about their destination, their holiday climate and the skincare routine that may best support their trip.

For Biotherm, the experience is built around the idea of “Your Destination, Your Flow.” Travellers are invited to match their holiday destination with one of five skincare flows: Pulse, Active, Power, Energy or Glow.

Cities including Oslo, Copenhagen, Barcelona, Rome and Palma are used as part of the discovery process, helping visitors identify routines that feel connected to the climate and pace of their journey. The concept begins before passengers even reach the terminal…