Beginning today, Nordstrom NYC is inviting customers to take to the stage with an immersive pop-up partnership with iconic footwear brand, Dr. Martens. Customers have the opportunity to step into the Dr. Martens universe and shop from an exclusive, limited-release range of merchandise.
The exclusive pop-up experience, part of Nordstrom’s revolving Center Stage platform at its New York City flagship, runs through November 7 and features 30 unique products, including the classic Merino and Collier styles, which are exclusive to Nordstrom until November 1. The in-store experience brings to life a music venue atmosphere, complete with trusses, stage lighting, graffitied furniture and even a live musical performance to kick off the shop.
The shop offers a full range of Dr. Martens styles for men, women, and children – as well as two exclusive styles, the amped up Moreno and Collier boots, and three limited-edition styles, featuring the bold new Audrick, which has been reengineered for the next generation — and the one after. Stacked on a towering two-part platform sole, the collection carves an exaggerated, unmissable profile with a ton of attitude.
The assortment will range from iconic Dr. Martens styles to the latest offerings from the AW21 collections.
In addition to the shoppable music venue inspired pop-up, Nordstrom and Dr. Martens will invite shoppers to experience a special live performance with local NYC band Sunflower Bean. The live concert event will take place on October 15th from 7pm on Nordstrom NYC’s first floor. The concert will also be livestreamed on @NordstromNYC and @drmartensusa.
“Dr. Martens and Nordstrom have a long history as partners in the US and Canadian markets and this year our brands have come together to build an even stronger partnership as the momentum in 2021 continues to grow. We deeply value and learn from the best-in-class customer connectivity and market leading services that Nordstrom is known for across the industry. Dr. Martens is proud to launch our Nordstrom Center Stage collaboration, celebrating our strengthened brand presence and creating a special Dr. Martens experience to further our consumer connection in Nordstrom NYC,” said Lisa Kim, Vice President – Dr. Martens Wholesale.
Dr. Martens as a brand is driven by the passion and soul of music, working effortlessly to inspire and support the next generation of musicians and artists who wear Dr. Martens to express their unique style. Music is at the center of everything they do and this extraordinary collaboration with Nordstrom is no exception.
In addition to the NYC Flagship and Nordstrom.com, an extended merchandise selection and elements of the pop-up and will be available at the following locations beginning October 11, 2021:
- Nordstrom Men’s Store NYC (New York, NY)
- Nordstrom Washington Square (Tigard, OR)
- Nordstrom Fashion Place (Murray, UT)
- Nordstrom South Coast Plaza (Costa Mesa, CA)
- Nordstrom Brea Mall (Brea, CA)
- Nordstrom at The Grove (Los Angeles)
- Nordstrom Roseville (Roseville, CA)
Jeanel has 15 years of retail, marketing and brand management experience. She has started an ecommerce business in 2019, after working in corporate retail and real estate as a senior managing director and former consultant. She's traveled all over the world, speaks at world renowned trade shows and events, holds a Bachelor’s of Commerce (B.Comm) and a Certificate in Commercial Real Estate. You can connect with her on Linkedin.