Prada, the prestigious luxury fashion brand founded by Mario Prada in 1913 and headquartered in Milan, Italy, has recently announced the launch of its second edition of the paid internship program, Generation PRADA. This 12-week program, set to commence on April 2, 2023, is designed for college students who are passionate about pursuing a career in the fashion industry.
Generation PRADA aims to provide interns with valuable hands-on experience in various aspects of the fashion world. One such opportunity includes working as a Product Front End Experience intern, where candidates will collaborate closely with the Experience Product Manager. In this role, interns will assist in leading the ideation, development, and execution of all Prada Group’s eCommerce sites, working alongside Design, cross-functional, IT, eCommerce, and Merchandising teams.
The Prada Group, owned by Miuccia Prada and Patrizio Bertelli, is home to several renowned luxury brands, including Prada, Miu Miu, Church’s, Car Shoe, and the historic Pasticceria Marchesi. The company’s mission is to provide full service, from raw product to final solution, and has experienced exponential growth in digital printing to meet the evolving demands of the industry.
To secure a position in this highly sought-after internship program, aspiring designers and fashion enthusiasts must showcase their talent and dedication to the craft. This can be achieved by sending resumes, contacting relevant personnel, and presenting an impressive portfolio of work that aligns with the target brand’s aesthetic and vision.
With the launch of Generation PRADA in August 2022, the company is opening doors for the next generation of fashion professionals, providing them with invaluable experience and a stepping stone towards a successful career in the competitive world of luxury fashion.
Generation Prada Internship Program description:
Prada Group created the Generation Prada internship program to equip the next generation of fashion industry leaders with professional development opportunities. In providing this program, Prada’s goal is to enhance the pipeline for diverse talent both within the Group and in the fashion industry more broadly. As part of the program,  selected Generation Prada participants will rotate across different Prada Group functions, including business creative, marketing and operations.
The program will be 6 months long, allowing participants to gain insight and experience into the Group’s brands, and the departments and networks that support the business. Every participant will also be paired with a senior leader from a different department who will mentor and guide their experience at Prada and ensure their experience is positive and beneficial to their professional development. This is a full-time (part-time upon request) paid position based on your preference and participants will be offered additional support (e.g., accommodation, etc.) where appropriate.