MikMak has announced it has reached a definitive agreement to acquire Swaven, a preeminent eCommerce enablement and analytics software, that helps brands be ‘shoppable everywhere‘. The union of the two companies paves the path towards MikMak 3.0, the world’s most advanced eCommerce enablement and analytics platform. MikMak is the leading global platform for eCommerce acceleration for multichannel brands and provides analytics and eCommerce enablement software to help product manufacturers and CPG companies understand their consumers’ online behavior, determine the best use of marketing dollars, and drive sales.

MikMak is uniquely positioned for eCommerce acceleration with its “where to buy” product discovery and checkout solution for brand websites and media. Its game-changing patented technology is used to power multi-retail selection and checkout within online video marketing campaigns. The acquisition of Swaven is the company’s latest advancement toward providing brands with a complete omnichannel view of their consumers.

“MikMak is the ideal…