Glossier, the beauty brand known for their millennial-pink aesthetics, officially launched its products in Sephora stores across the United States and Canada. This launch not only signifies Glossier’s first-ever retail partnership but also offers a new touchpoint for consumers to experience and purchase their beloved products.

For years, Glossier has been a brand that listened intently to its community, and the call for an in-store presence at Sephora was loud and clear. The collaboration between these two beauty giants is a testament to their shared commitment to beauty discovery and enhancing customer experience. With Glossier now gracing the shelves of 600 Sephora locations, fans can indulge in the tactile pleasure of swatching and sampling their favorite products in real life—a luxury that was previously reserved for online shopping or visiting Glossier’s flagship stores.

Glossier’s CEO, Kyle Leahy, expressed the brand’s excitement about reaching new customers while meeting existing ones in a space where they are already shopping. “As a Canada leading beauty retailer, we knew Sephora was the perfect home for Glossier”, says Kyle Leahy, CEO of Glossier. “We’re thrilled that this partnership will bring more Glossier to more people across Canada. We can’t wait for long-time lovers of Glossier and newcomers to the brand to discover all Glossier has to offer at Sephora Canada, extending our reach to their loyal clients”.