In recent years, there has been a growing demand for products that cater to the diverse needs of consumers, particularly in the realm of personal care and wellness. One such entrepreneur who has recognized this need is Tianna McFarlane, the founder of Heal In Colour, a Canadian startup that aims to make bandages for Black and brown skin tones the norm.
Heal In Colour was launched in response to the lack of representation and inclusivity in the first-aid aisle. The company’s mission is to provide adhesive bandages that blend seamlessly with various shades of Black and brown skin tones, offering a more inclusive option for people of color. This initiative comes at a time when other major brands, such as BAND-AID®, have also started to introduce similar products catering to diverse skin tones.
BAND-AID®’s OURTONE™ Flexible Fabric Adhesive Bandages, launched in June 2020, offer a range of bandages in light, medium, and deep shades of Brown and Black skin tones. The company’s commitment to inclusivity and providing better healing solutions for all is evident in their partnership with Hero Collective, a Black-owned culture-driven creative and digital agency, to ensure the product resonates with consumers.
The launch of Heal In Colour and the introduction of BAND-AID®’s OURTONE™ collection signify a positive shift towards embracing the beauty of diverse skin tones and providing better healing solutions for all. As more companies follow suit, it is crucial to continue supporting and celebrating the achievements of Black female entrepreneurs who have broken barriers and created opportunities for future generations.