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H&M HOME Opens First Global Concept Store at Dubai Mall

Opening in Dubai Mall, H&M HOME is the first global store to feature the brand's new design language, offering a unique blend of decor, furniture, and textiles in a standalone home universe.

Published: May 29, 2026 11:42 AM Updated: Jun 8, 2026 1:24 AM

By Shipra Bohara

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H&M HOME Opens First Global Concept Store at Dubai Mall

H&M HOME has officially opened at The Dubai Mall, unveiling a standalone concept that brings the brand’s new global home identity to one of the world’s most visited shopping destinations. The store sits on the first floor of the mall, near the Dubai Mall Waterfall and close to the Dubai Aquarium, giving the concept a high visibility, high traffic position at the heart of Downtown Dubai.

First of its kind concept store Local media confirm that the Dubai Mall location is H&M HOME’s first global concept store with the new brand identity, officially opening its doors on 23 May 2026 at 10:00 am.

The space is designed as a full home universe separate from the main H&M fashion floor, with its own entrance and layout that “genuinely feels like a standalone interior destination.” The store showcases a wide selection of decor, furniture, textiles, lighting, tableware and kids’ accessories, mirroring H&M HOME’s online assortment but in an immersive, styled environment.

It also introduces upgraded visual merchandising and room‑set storytelling that align with the brand’s push upmarket into more design led territory.

Location and services According to H&M’s local store locator, H&M HOME Dubai Mall is located on the 1st Floor, near Dubai Aquarium, and forms part of a wider H&M footprint across Dubai…

H&M HOME Opens First Global Concept Store at Dubai Mall

H&M HOME Opens First Global Concept Store at Dubai Mall

H&M HOME Opens First Global Concept Store at Dubai Mall

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