By RETAILBOSS
Sofía Vergara, along with her partner Renata Black, secure $6 million in @joineby series A Funding.
In 2017, @joineby brand was launched, a tech-enabled subscription underwear with body-inclusive size ranges up to 4XL, an essential brand that is for profit, but also for purpose.
EBY sends monthly, bimonthly, or quarterly subscriptions to subscribers, including exclusive deals to members.
Ten percent of net sales will also be directed to the Seven Bar Foundation, which helps empower underprivileged women by giving them the opportunity to become entrepreneurs through microfinance.
Colt Ventures, a Dallas based investment firm, led the company’s $6M Series A financing and other notable investors including Silicon Valley venture capitalist firm Azure Capital, Robert DiRomualdo (Chairman of Ulta Beauty), Ken Goldman (former CFO of Yahoo), and Duncan Neiderauer (former CEO of the New York Stock Exchange).
EBY plans to use the funding to open new channels, make key new hires, and expand their influencer marketing efforts to support their rapid growth, which has seen 10,000 5-star customer reviews in under three years.
They launch their newest Limited Edition Seamless Luxe Collection, today – ultra-comfortable, premium seamless panty and bralette sets ranging from $21-$69.
