Glossier, the beauty brand known for their millennial-pink aesthetics, officially launched its products in Sephora stores across the United States and Canada. This launch not only signifies Glossier's first-ever retail partnership but also offers a new touchpoint for consumers to experience and purchase their beloved products.
For years, Glossier has been a brand that listened intently to its community, and the call for an in-store presence at Sephora was loud and clear. The collaboration between these two beauty giants is a testament to their shared commitment to beauty discovery and enhancing customer experience. With Glossier now gracing the shelves of 600 Sephora locations, fans can indulge in the tactile pleasure of swatching and sampling their favorite products in real life—a luxury that was previously reserved for online shopping or visiting Glossier's flagship stores.
Glossier's CEO, Kyle Leahy, expressed the brand's excitement about reaching new customers while meeting existing ones in a space where they are already shopping. "As a Canada leading beauty retailer, we knew Sephora was the perfect home for Glossier", says Kyle Leahy, CEO of Glossier. "We're thrilled that this partnership will bring more Glossier to more people across Canada. We can't wait for long-time lovers of Glossier and newcomers to the brand to discover all Glossier has to offer at Sephora Canada, extending our reach to their loyal clients".
The integration of Glossier into Sephora goes beyond just stocking products; it's about creating an immersive experience that echoes the unique Glossier vibe within Sephora's sleek aesthetic. The iconic "You Look Good" mirrors and the wavy tray tester system from Glossier's flagship stores have found a new home in Sephora, allowing customers to engage with the products in a familiar yet refreshing environment.
Carolyn Bojanowski, EVP Merchandising at Sephora, shared the excitement surrounding the partnership, acknowledging Glossier's rich history and passionate fan base. Sephora clients have long requested the addition of Glossier to the retailer's curated selection, and the wait is finally over.
This strategic move by Glossier is not just about physical presence; it also leverages Sephora's Beauty Insider program, offering shoppers the chance to earn perks and points. Whether customers are looking to replenish their staples or discover new favorites, the Glossier x Sephora collaboration promises a delightful and rewarding shopping experience.
"We've seen the excitement building among Canadian beauty lovers since we first announced our retail partnership with Glossier, and the wait is finally over," she continued. "This highly anticipated launch was a direct result of listening to our beauty community and our commitment to introduce the most innovative, sought-after brands to our customers," says Jane Nugent, Senior Vice President of Merchandising, Sephora Canada.
As Glossier takes up residence in its "home away from home," beauty lovers across the US and Canada can look forward to a new chapter of engaging with the brand in a whole new way. So, step into your nearest Sephora, because the world of Glossier awaits you, complete with all the pink-hued glory and innovative beauty solutions that you've come to know and love.
