Beautycounter Expands Into Ulta Beauty With Partnership
Beautycounter has announced a new exclusive partnership with Ulta Beauty, the nation’s largest beauty retailer. Beginning February 26, a selection of Beautycounter products will be available on Ulta.com and in 500 Ulta Beauty stores across the U.S. on March 5.
“Our partnership with Ulta Beauty is an exciting step toward achieving Beautycounter’s mission of getting safer products into the hands of everyone,” said Marc Rey, Chief Executive Officer, Beautycounter.
Beautycounter will continue to leverage its innovative omnichannel business model to achieve its mission of getting safer products into the hands of everyone. Beautycounter products are now available through the brand’s website, its retail locations in New York and Denver, its community of Brand Advocates, and through retail partnerships including with Ulta Beauty.
Marc Rey, Chief Executive Officer at Beautycounter added: “We’re looking forward to introducing new consumers to our award-winning products. We believe that this partnership – and the resulting growth of our community – will allow us to have an even greater impact on the future of beauty as we lead the industry beyond clean where all beauty is uncompromising.”
A selection of Beautycounter’s best-selling skin care and cosmetics will be available at Ulta Beauty, including community favorites like All Bright C Serum, Dew Skin Tinted Moisturizer, and Reflect Effect Overnight Resurfacing Peel. Beautycounter also certifies within the pillars of Conscious Beauty at Ulta Beauty, a curated assortment of products featuring clean ingredients that are cruelty free and sustainably packaged, leaving a positive impact and more.
“At Ulta Beauty, we believe in the power of transparency and are proud of the limitless possibilities our clean and conscious beauty offerings unlock for our guests,” said Monica Arnaudo, Chief Merchandising Officer, Ulta Beauty in a press release. “As pioneers in this space, we’re delighted to welcome Beautycounter to our growing conscious beauty assortment and provide greater access to their award-winning products, and together help to drive meaningful change in our industry and world.”
I have 15 years of experience in the retail industry including expertise in marketing, operations, merchandising, buying, shopping and technology. I am a speaker, consultant and former senior managing director of The School of Retailing, University of Alberta. My education includes a Bachelor of Commerce Degree from The University of Alberta in Marketing, Certificate in Real Estate and a Diploma in Fashion Merchandising and Buying from LasSalle College, a Canadian private school founded in 1959 by fashion designer Jean-Paul Morin.