Gymshark will officially open its second UK store at the Westfield Stratford City shopping centre this weekend. This continues the activewear giant’s expansion following the successful launch of its flagship store on London’s Regent Street in October 2022. The new store occupies a substantial 7,000 sq ft retail unit, making it one of the larger spaces within Westfield Stratford City, though smaller than the expansive 18,000 sq ft Regent Street location.

The Westfield Stratford store reflects Gymshark’s commitment to a product-focused shopping experience. The interior design prominently features neatly organized shelves and rails lined with high-quality gym wear and accessories arranged by their specific uses. Notable sections include dedicated displays for items such as leggings and sports bras, sorted meticulously by size and support level. This layout embodies Gymshark’s “self-serve” approach, encouraging customers to independently interact with and explore the products.

Founder and CEO Ben Francis, who started Gymshark from…