How To Maintain A Registered Trademark for Your Retail Store

Trademark maintenance consists of five elements: renewal, cautionary notice, tax, affidavit of use, and proof of renewal of basic registration. To maintain your federal registration, you must regularly demonstrate use throughout the life of your trademark.

A maintenance document must be filed six years after your trademark reaches registration. This filing, known as a Section 8 or Section 71 maintenance filing, serves to provide the USPTO with evidence and assurance that the trademark is still being used in commerce.

The exact deadline for this filing is on the six-year mark following the date your trademark reached registration. If you miss this deadline, there is a six-month grace period during which you can still file your maintenance filing by paying an additional penalty fee.

After the initial maintenance filing, a renewal must be filed four years later, and then every ten years thereafter. These renewals are covered under Section 9 of the Lanham Act…