INDOCHINO, the global leader in custom apparel, is partnering with PlayersTV, the first ever athlete-owned media and entertainment network, on a new original series, Front Office.
The show, executive produced by NBA All-Star, Chris Paul and his company Ohh Dipp!!! Productions, presents a behind-the-scenes look at professional athletes making strategic investments in their fans’ business ideas. In each episode of Front Office, INDOCHINO suits up the full cast and is authentically integrated throughout the series, which premieres on PlayersTV Nov. 14, 2021.
To ensure everyone looks good and feels confident, INDOCHINO has outfitted numerous entrepreneurs, athletes and their business advisors on the show. Each episode includes a weekly dedicated segment hosted at one of the brand’s showrooms where entrepreneurs are fitted for the made-to-measure, personalized suits they’ll wear on pitch day.
In addition to authentic product integration and brand placement, INDOCHINO will be further woven into the show via multiple ad spots and on-screen tickers.