INDOCHINO, the global leader in custom apparel, has announced a partnership with PlayersTV, the first-ever athlete-owned media and entertainment network. This collaboration will bring together the worlds of fashion and sports through a new original series called Front Office, executive produced by NBA All-Star Chris Paul and his company Ohh Dipp!!! Productions. The show offers a behind-the-scenes look at professional athletes making strategic investments in their fans’ business ideas.
Premiering on PlayersTV on November 14, 2021, Front Office features entrepreneurs pitching innovative business ideas to a high-profile panel of athletes, including Chris Paul, Travis Kelce, Vernon Davis, Michelle Wie, and Allyson Felix. The collaboration aims to highlight the importance of dressing for success in the business world and showcase the seamless experience of building a custom suit from scratch while aligning INDOCHINO with some of the biggest names in sports and lifestyle culture.
Throughout the series, INDOCHINO outfits numerous entrepreneurs, athletes, and their business advisors, ensuring everyone looks good and feels confident. Each episode includes a weekly dedicated segment hosted at one of INDOCHINO’s showrooms, where entrepreneurs are fitted for the made-to-measure, personalized suits they’ll wear on pitch day. In addition to authentic product integration and brand placement, INDOCHINO will be further woven into the show via multiple ad spots and on-screen tickers.
Founded by Kyle Vucko and Heikal Gani, INDOCHINO is now led by CEO Drew Green, who has helped the company become the largest exclusive made-to-measure apparel company in the world. With 283 employees and a corporate office located in Vancouver, British Columbia, INDOCHINO has revolutionized the shopping experience by offering perfect-fitting, personalized apparel at ready-to-wear prices. Their omni-channel approach allows customers to shop online or in person at any INDOCHINO showroom.
This partnership between INDOCHINO and PlayersTV not only brings together the worlds of fashion and sports but also emphasizes the significance of dressing for success in the business world. As the series unfolds, viewers will witness the impact of a sharp suit on confidence and professionalism, while also getting an inside look at the exciting world of athlete-backed entrepreneurship.