The beauty brand, Haus Labs formally known as Haus Laboratories and founded by Lady Gaga, first debuted their highly pigmented cosmetics on Amazon.com in 2018. It has since re-branded including new name modification, website, packaging, logo, and social media presence.
The brand will not sell the new collection on Amazon, and instead be exclusively sold at Hauslabs.com, Sephora.com and Sephora stores in the US and Canada.
“Lady Gaga welcomes you to join this new chapter of Haus Labs, with supercharged products created with innovative formulas that will shape the future of the beauty industry. She believes artistry should be for everyone, and that no one should have to damage their skin or sacrifice their principles to be self-expressive,” the brand said in a statement.
I have over 10 years of experience in the retail industry including expertise in marketing, operations, merchandising, buying, shopping and technology. I am a former senior managing director of The School of Retailing, University of Alberta. My education includes a Bachelor of Commerce Degree from The University of Alberta in Marketing, Certificate in Real Estate and a Diploma in Fashion Merchandising and Buying from LasSalle College, a Canadian private school founded in 1959 by fashion designer Jean-Paul Morin.