Lady Gaga’s Haus Labs, a supercharged clean artistry makeup brand, has entered into an exclusive retail partnership with Sephora. The collaboration began on June 9, 2022, when Haus Labs relaunched with a revamped product line available only at Sephora stores in the United States and Canada, as well as on hauslabs.com.
This marked a significant shift for the brand, which was initially launched in 2012 as a perfume brand in association with Coty Inc. and later became the first major beauty line to launch exclusively on Amazon in September 2019.
As of September 12, 2022, Haus Labs expanded its presence to 480 Sephora doors across the United States and Canada, reaching 45 states and over 300 cities in the U.S., as well as eight Canadian provinces and 40 cities. This expansion coincided with the introduction of three groundbreaking clean complexion products: TriClone™ Skin Tech Foundation, Bio-Blurring Loose Setting Powder, and the Haus Labs Foundation Brush. By the end of the year, Haus Labs plans to launch in a total of 500 Sephora stores, with ambitions for further growth.
In addition to its exclusive retail partnership with Sephora, Haus Labs continues to support mental health initiatives through Lady Gaga’s Born This Way Foundation. For every purchase made on hauslabs.com or at Sephora U.S. and Canada, $1 is donated to the foundation, demonstrating the brand’s commitment to making a positive impact on the world.
The new Haus Labs by Lady Gaga line consists of 90 Clean at Sephora-certified products across seven key categories, including all-over paints for eyes, lips, and cheeks; gel-powder bronzers; highlighters; lip oils; lip crayons; gel pencil eyeliners; and brow pencils.
Prices range from $22 for the Optic Intensity Eco Eyeliner, available in 18 colors, to $40 for Bio-Radiant Gel Powder Highlighter available in 10 shades. The brand is committed to offering cruelty-free, vegan formulas and sustainable packaging, ensuring that customers can enjoy high-quality makeup without compromising their principles.