CHI x Barbie Haircare Launch Into Ulta Beauty Stores
CHI and Barbie, two iconic brands, have come together to celebrate the 60th anniversary of the Barbie Dreamhouse™ with an exclusive collaboration. The limited-edition CHI x Barbie Dreamhouse™ Collection features three hairstyling tools that are perfect for styling and too pretty to pass up. These tools are available exclusively at Ulta Beauty in-store and online, as well as on livethemeststg.wpengine.com.
The CHI x Barbie Dreamhouse™ Collection includes a 1” Ceramic Hairstyling Iron, a 1” Ceramic Rotating Curler, and a 1.25” Titanium Triple Barrel Deep Waver. Each tool is designed to deliver salon-worthy styles at home, from voluminous curls to beachy waves or a silky, straight style. The tools boast a signature bubblegum Barbie™ pink color with a beautifully marbled design and gold accents, striking the perfect balance between nostalgia and haircare glamour.
The collaboration has received positive reviews from customers who have praised the products for their performance and adorable design. Some users have mentioned that the curling iron works well on thick hair and leaves it feeling soft and silky. However, a few customers have reported that the curling iron can cause hair damage if used frequently.
This marks the third partnership between CHI and Barbie, following the sell-out success of their previous collaborations. The limited-edition CHI x Barbie line first launched on April 20, 2020, and has since gained popularity among fans of both brands. With this collaboration, CHI and Barbie aim to remind consumers that beauty is about being true to oneself, always.
I have 15 years of experience in the retail industry including expertise in marketing, operations, merchandising, buying, shopping and technology. I am a speaker, consultant and former senior managing director of The School of Retailing, University of Alberta. My education includes a Bachelor of Commerce Degree from The University of Alberta in Marketing, Certificate in Real Estate and a Diploma in Fashion Merchandising and Buying from LasSalle College, a Canadian private school founded in 1959 by fashion designer Jean-Paul Morin.