Fashion Nova, a leading fast-fashion retailer, launched its first beauty line, NovaBeauty, on June 14th. This new addition to the brand’s repertoire offers a range of inexpensive and expediently delivered products. The launch of NovaBeauty marks Fashion Nova’s official entry into the beauty category, joining other prominent fast beauty purveyors such as ColourPop, Makeup Revolution, and Kylie Beauty.
NovaBeauty was created by Richard Saghian, CEO and founder of Fashion Nova. The brand debuted with a 48-piece collection of lipsticks, lip liners, and lip glosses, designed to cater to a diverse customer base. Saghian believes that beauty is an integral part of the Nova look and aims to provide customers with a dedicated beauty line that allows them to express their creativity and curate on-brand looks from head to toe.
The launch of NovaBeauty comes after years of customer requests for beauty products from Fashion Nova. The brand spent considerable time building its team, developing products, and testing different technologies and ingredients from around the globe. With a commitment to creating high-quality, high-performance formulations in a variety of shades and palettes, NovaBeauty aims to be accessible and inclusive for everyone.
In line with Fashion Nova‘s ethos of affordability and accessibility, NovaBeauty’s products are priced between $10 and $12 and are available exclusively on Fashion Nova’s website. The brand plans to grow NovaBeauty through frequent product drops and consistent expansion of shade ranges for existing products.
Fashion Nova has been championing female empowerment and inclusivity since its founding in Los Angeles in 2006. The brand offers a fresh assortment of styles for women, men, and children across the U.S. and internationally. With the launch of Nova Beauty, Fashion Nova continues to innovate and expand its offerings, solidifying its position as one of the most influential fashion and lifestyle brands in the world.
Jeanel has 15 years of retail, marketing and brand management experience. She has started an ecommerce business in 2019, after working in corporate retail and real estate as a senior managing director and former consultant. She's traveled all over the world, speaks at world renowned trade shows and events, holds a Bachelor’s of Commerce (B.Comm) and a Certificate in Commercial Real Estate. You can connect with her on Linkedin.