Simon Porte Jacquemus has made a grand entrance into London’s fashion scene by launching a unique shop-in-shop at Harvey Nichols. Inspired by the designer's Provençal roots, this new space showcases the brand's fall 2022 collection, “Le Papier,” and marks a significant expansion of Jacquemus' physical retail presence.
RB Insights
- Jacquemus opens a new shop-in-shop at Harvey Nichols in London.
- The space is designed by OMA/AMO, reflecting the essence of Provençe.
- The shop features the fall 2022 collection and encompasses womenswear, menswear, and accessories.
- This is the largest Jacquemus retail space in London, extending to 900 square feet.
The collaboration between Jacquemus and Harvey Nichols is a testament to the evolving landscape of fashion retail. After successful pop-ups in Paris and other European cities, Jacquemus focuses on creating immersive shopping experiences in major cities. The new shop replaces a smaller Jacquemus space at the Knightsbridge store, allowing for a more expansive display of the brand's offerings.
The architectural design of the new Jacquemus space is the brainchild of OMA/AMO, a renowned design practice known for its innovative approach to fashion retail. The design aims to encapsulate the atmosphere of Provençe, utilizing materials that guide the shape and feel of the space. Ellen van Loon, a partner at OMA, emphasized the importance of materiality in the design process, stating that it was crucial to let the materials dictate the form of the space.
Laura Larbalestier, Harvey Nichols’ fashion director, expressed excitement about the collaboration, highlighting the freedom given to Jacquemus to create a unique universe within the store. The new space is designed to encompass all collection categories, allowing customers to experience Jacquemus' offerings in a cohesive environment.
Jacquemus has been making waves in the fashion industry, doubling its sales in 2021 and aiming for 500 million euros in revenue by 2025. The brand is known for its digital savvy and strong presence on social media. Still, this latest venture into physical retail signifies a strategic shift towards creating memorable in-store experiences. The success of the new shop-in-shop concept at Harvey Nichols is expected further to solidify Jacquemus' position in the luxury fashion market.
