Karuna Skin, a female-owned skincare and beauty brand based in Culver City, California, has announced the launch of their new skincare line at Whole Foods Market stores across the United States. Founded in 2009 by Linda Wang, Karuna Skin is known for being the first to bring Asian sheet masks to the U.S. market. Wang’s interest in skincare was shaped by her childhood struggles with allergies, rashes, and eczema.
The new Karuna Skin line for Whole Foods Market offers beauty products that act in synergy with the body, combining the principles of Ayurveda practices, Traditional Chinese Medicine, Adaptogens, and Clinical Science for effective formulations. All products are free from parabens, phthalates, formaldehyde, and SLS/SLES. The collection features 11 SKUs with prices ranging from $5 to $23 and includes key ingredients like black hoof mushroom, snow mushrooms, and prickly pear cactus.
Linda Wang, Founder and CEO of Karuna Skin, stated that her goal with this collection is to bring an efficacious line of skincare that combines the best practices of the East and the West inspired by her personal skincare journey, and deliver it at an accessible price point. Kathleen Chiang, Assistant Category Merchant at Whole Foods Market, expressed excitement about launching Karuna Skin at their stores, offering on-trend formulations with unique ingredients.
The Karuna Skin for Whole Foods Market line can be found at Whole Foods Market stores nationwide and on karunaskin.com. The brand also offers three collections – Maintain, Boost, and Correct – catering to varying skin types and concerns. The Maintain line serves as a starting point to restore balance in the skin, while the Boost line focuses on moisturizing and the Correct line aims to visibly brighten the skin.
Jeanel has 15 years of retail, marketing and brand management experience. She has started an ecommerce business in 2019, after working in corporate retail and real estate as a senior managing director and former consultant. She's traveled all over the world, speaks at world renowned trade shows and events, holds a Bachelor’s of Commerce (B.Comm) and a Certificate in Commercial Real Estate. You can connect with her on Linkedin.