Kohl’s, a leading omnichannel retailer, has announced its plans to open 400 new Sephora at Kohl’s shops in 2022. This expansion is part of a long-term retail strategic partnership between Kohl’s and Sephora, a French multinational beauty retailer, which aims to establish a fully immersive, premium beauty destination in Kohl’s stores across the nation. By the end of 2022, there will be 600 Sephora at Kohl’s locations nationwide, with the goal of reaching 850 locations by 2023.
The partnership between Kohl’s and Sephora began in 2020, with the goal of bringing prestige beauty products to millions of Kohl’s customers. The first 200 Sephora at Kohl’s stores were introduced in 2021, followed by the planned 400 additional locations in 2022. This collaboration allows Sephora to re-establish its foothold in suburban areas, while Kohl’s benefits from introducing more consumers, especially new and younger ones, to its brand.
“We’re thrilled to be bringing…
Sephora at Kohl’s closer to millions more of our customers nationwide through this 400 store expansion,” said Doug Howe, Kohl’s chief merchandising officer. “The quick and vast rollout of Sephora at Kohl’s is a testament to how much we believe in this partnership and making prestige beauty more accessible to people everywhere.
We’re excited to grow and bring this elevated beauty experience to more of Kohl’s existing and new customers this year.” The Sephora at Kohl‘s shops have been successful since their launch, with Kohl’s acquiring more than 1 million new customers since August 2021.
Customers who shop at Sephora at Kohl’s visit more frequently than the average Kohl’s customer, contributing to the growth of a new base of engaged beauty customers.
In 2021, Kohl’s achieved high-single-digits percent comparable beauty sales growth in the 200 Sephora shops that opened, and better than expected beauty sales in the 400 shops opened in 2022, with continued strong digital sales growth on Kohls.com…
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