Kay Beauty, the trailblazing cosmetics brand co-founded by actor Katrina Kaif and Indian beauty retailer Nykaa, has made headlines by announcing its exclusive UK launch at Space NK. With this move, Kay Beauty becomes the first Indian beauty brand to debut at one of the UK’s most respected luxury beauty destinations, an achievement that spotlights the brand’s commitment to performance, care, and inclusivity.
Kay Beauty’s Pioneering UK Debut
Kay Beauty’s entry into Space NK opens a new chapter, not only for the brand itself, but also for Indian beauty brands aiming for global recognition. This launch means UK consumers can now discover Kay Beauty’s broad range, comprising 197 SKUs spanning the Eyes, Lips, and Face categories. Her products include the Hydra Crème Lipstick, Hydrating Foundation, Velvet Creme Blush, and the Kay Eye Essentials range, which features kajals in classic, metallic, and matte shades, plus the innovative 2-in-1 Kajal Eyeliner Duo infused with chamomile and ceramides.
As Margaret Mitchell, Chief Commercial Officer at Space NK, said, “We’re thrilled to welcome Kay Beauty to Space NK as our first Indian brand. The brand’s philosophy, rooted in authenticity, self-expression, and expert product design, aligns beautifully with what our customers are looking for. This launch allows us to better serve an incredibly important and growing community in the UK, while offering something genuinely unique and meaningful.”
Heritage Meets Innovation
At the heart of Kay Beauty is the message #ItsKayToBeYou, celebrating authenticity and inspiring confidence. The brand stands out for its focus on lightweight, natural finishes that highlight individuality, using modern innovation while paying homage to India’s rich beauty heritage. Kay Beauty’s formulas incorporate skin-loving ingredients such as chamomile, marula oil, ceramides, lychee extract, and avocado butter, epitomizing the brand’s #Makeup ThatKares philosophy—blending care, comfort, and long-lasting wear.
Nykaa’s Vision on the Global Stage
Kay Beauty’s UK debut is not just a brand milestone; it signals a broader ambition for Indian consumer brands with a global vision. Adwaita Nayar, Co-Founder of Nykaa, ED and CEO, Nykaa Fashion, and Head of Owned Brands, notes, “The launch of Kay Beauty in the UK is more than just a brand milestone. It marks the beginning of a new chapter for Indian consumer brands with global ambitions. Nykaa has been a pioneer in India’s beauty retail revolution, serving over 45 million consumers by understanding their needs and aspirations. Kay Beauty, one of our most-loved owned brands, stands as a clear example of our vision – to build high-performance Indian brands that confidently compete on the global stage.”
She continues, “At Nykaa, we have always believed that Indian beauty brands deserve global recognition, not only because of our rich heritage but because of the quality, innovation, and intent they embody. Kay Beauty’s entry into the UK market is a proud moment for us. It represents a modern Indian voice in global beauty, one that is inclusive, confident, and here to make a lasting impact.”
Designed for an Inclusive Community
With over 1.6 million followers, the reach of Kay Beauty is impressive. Its retail presence spans 700+ stores in India, and the brand was honored as Vogue India’s Beauty Brand of the Year 2022. The UK launch is particularly meaningful given the country’s vibrant South Asian community and its demand for beauty brands that blend cultural significance with performance. Kay Beauty’s inclusive, cruelty-free products are designed to resonate with a diverse and growing demographic—promoting confidence, care, and self-expression for everyone.
Where to Shop Kay Beauty in the UK
Kay Beauty will be available starting 3 September 2025 at select Space NK stores throughout the UK and online at Space NK’s official website. This expansion is set to further Kay Beauty’s mission of promoting global inclusivity, heartfelt self-expression, and the message that it’s always Kay to be you.
