a company and products that reflect the diversity of real people. She believed that diversity should be embedded in every product from creation to marketing. Pull Up for Change Radical Transparency Chuter’s influence spread beyond her own brand.

During the racial justice movement of 2020, she launched Pull Up for Change, which challenged beauty companies to disclose the number and percentage of Black employees, especially in leadership. Her efforts pushed hundreds of companies to share their diversity statistics publicly.

This movement is recognized as a key force driving greater transparency and accountability throughout the beauty industry. Chuter encouraged brands to commit to real change, challenging them to adopt anti-bias training and address workplace culture, not just make surface-level pledges.

Her advocacy set a new bar for how companies approach diversity and inclusion globally Impact and Industry-Wide Change Chuter did more than challenge. She built a path for others. The Pull Up for Change Small Business Impact Fund provided grants to aspiring Black entrepreneurs, furthering economic equity beyond the boardroom…