Klarna Announces Recipients of the Small Business Impact Initiative Grants

In a recent survey by Klarna’s small business partners, 44% noted the biggest challenge their business faced as a result of COVID-19 was loss of revenue, 36% said the greatest concern facing their business over the next 6 months will be finding new customers, and 48% revealed the area they plan to make the biggest investment in is digital marketing.

“Small businesses were among the hardest hit during the pandemic, facing higher rates of store closures, layoffs, and financial hardships, while competing with behemoth shopping sites taking a huge chunk of retail profits,” said David Sykes, Head of North America, Klarna.

“As Americans head back into stores and continue to shop online, we are proud to dedicate resources to help small businesses offer flexible payment solutions that meet customer demand and reach Klarna’s network of more than 18 million US shoppers to further drive sales and marketing.” Over the coming weeks, 100 small businesses will be selected, located throughout the US and spanning the health & beauty, home & garden, jewelry & accessories, fashion, food & beverage, electronics, and entertainment industries.

Many recipients include minority-owned and female-led…