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Klarna announces first recipients of the Small Business Impact Initiative grants

Klarna announces first recipients of the Small Business Impact Initiative grants

Klarna today announced the first group to receive grants from the recently-launched Klarna Small Business Impact Initiative to help SMBs recover from a loss of business due to the pandemic. Recipients will be awarded a portion of $4.5 million in Klarna services, including one year of fee-free payments and $40,000 of free media that extends marketing exposure across Klarna’s ecosystem.

In a recent survey of Klarna’s small business partners, 44% noted the biggest challenge their business faced as a result of COVID-19 was loss of revenue, 36% said the greatest concern facing their business over the next 6 months will be finding new customers, and 48% revealed the area they plan to make the biggest investment in is digital marketing.


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