Footwear Brand Hoka, known for it’s comfortable sneakers for runners, is opening first-ever locations to help scale the brand faster. The store will open on 5th Avenue in New York City, as well as a store will open on Melrose Avenue in West Hollywood, California.
The stores will offer a 3D foot-scanning devise to help with sizing, and customers are welcome to test out the shoes by taking a jog in the area.
The strategy is part of a direct-to-consumer push in the footwear industry. The runners are known for outperforming some of the best in class runners worn by athletes.
Hoka’s revenue in the three-month period ended June 30 surged 95% to $213.1 million from $109 million a year earlier.