L’Oréal has made headlines with the launch of its most advanced artificial intelligence beauty tool to date — Beauty Genius, a next-generation digital assistant designed to revolutionize how consumers navigate personal care, product selection, and beauty routines. Unveiled in Paris in July 2025 and now in wider rollout across global markets, Beauty Genius offers 24/7 expert guidance through personalized diagnostics, product recommendations, and augmented reality experiences.
- Tackling the Overwhelm in Modern Beauty
- Three Layers of Intelligence—Precision, Personalization, Expertise
- Total Privacy and Discreet Q&A Empowerment
- Real-Time Diagnostics and Instant Recommendations
- What Sets Beauty Genius Apart
- Scientific Innovation Meets Consumer Experience
- Looking Ahead: AI at the Heart of Beauty
Tackling the Overwhelm in Modern Beauty
With more than 70% of consumers feeling overwhelmed by the sheer volume of skincare, makeup, and haircare choices, L’Oréal Paris identified the need for a solution that turns data overload into customized clarity. They strengthen their mission to empower women through pioneering products and services, enabling them to ask various questions about beauty.
Beauty Genius steps in as a trusted digital adviser, blending generative AI with augmented reality, computer vision, and proprietary research to provide hyper-personalized experiences straight from the consumer’s phone or computer.
Three Layers of Intelligence—Precision, Personalization, Expertise
Beauty Genius is built on an architecture of advanced artificial intelligence:
- AI for precise diagnostics, personalization, and category expertise
- Generative AI for seamless conversations and tailored routines
- Agentic AI for memory, context, proactive guidance, and goal-driven support
This unique blend not only allows for skin and hair analysis via selfie scanning but also tailors product recommendations and beauty routines based on thousands of real consultations and a skin atlas with 150,000 dermatologist annotations.
The system cross-checks personal goals, skin challenges, and preferences with a curated database of more than 750 L’Oréal Paris products, spanning skincare, haircare, makeup, and hair color.
Total Privacy and Discreet Q&A Empowerment
Beauty Genius is designed with user privacy at its core. The Q&A functionality answers sensitive beauty questions, such as those about specific conditions or hair loss, which many feel uncomfortable asking in-store. Beauty Genius serves as a discreet Q&A partner, answering personal beauty questions, including those many may feel uncomfortable asking in-store, such as queries about sensitive skin conditions or hair loss.
This approach democratizes beauty advice, making expert guidance as easy as messaging a friend — and Beauty Genius will be available via WhatsApp in 2026, integrating with Meta’s global messaging ecosystem for accessibility.
Real-Time Diagnostics and Instant Recommendations
The tool’s powerful diagnostic engine analyzes over ten different skin parameters via high-tech selfie scanning, coupled with individualized questionnaires. It then provides instant, evidence-based recommendations, leveraging L’Oréal’s catalogue of products, clinical studies, and ingredient formulas.
The augmentation of AR lets users preview lipstick shades, foundation matches, or hair colors before making a purchase—a leap forward in virtual shopping experiences.
What Sets Beauty Genius Apart
Unlike conventional beauty chatbots, Beauty Genius employs Agentic AI:
- It retains memory, adapts to evolving user needs, and offers proactive support.
- The more a person uses the tool, the smarter it becomes, evolving alongside their beauty journey.
- It draws on constant feedback loops from both user interactions and scientific advances.
This means the advice, tutorials, and product recommendations become more intelligent and fine-tuned with every use.
Scientific Innovation Meets Consumer Experience
Beauty Genius was developed in collaboration with Meta, reflecting L’Oréal Paris’s vision to integrate personalized beauty advice into daily routines. Together, Meta and L’Oréal Paris are redefining how consumers discover, understand, and connect with beauty.
Backed by the brand’s 120+ years of scientific research and consumer insight, Beauty Genius makes the best of beauty accessible to all, enabling true empowerment and self-confidence in every beauty routine.
Looking Ahead: AI at the Heart of Beauty
With additional features on the horizon, including WhatsApp support and expanded languages, Beauty Genius signals L’Oréal’s commitment to its new infrastructure of creativity—a model outlined by Chief Digital & Marketing Officer Asmita Dubey, where digital accessibility meets personalization and empowerment on a truly global scale. Experts anticipate the AI platform will soon reshape participation into a strategic edge, helping L’Oréal secure its position as the world’s leading beauty tech innovator.
