Lululemon has hit a major retail milestone in Europe, the Middle East, and Africa (EMEA), opening its 100th store in the region and its first ever location in Poland, in Warsaw, on March 13, 2026. What began with a single store in London’s Covent Garden in 2014 has grown into a footprint now spanning 20 markets across EMEA, powered by a mix of company operated and franchise stores.
100th EMEA Store and First in Poland
The new Warsaw store marks Lululemon’s debut in Poland and is being opened through a franchise partnership with Arion Retail Group, reflecting the brand’s flexible growth model in international markets. As the 100th store in EMEA, the opening represents a symbolic step in Lululemon’s long term plan to scale outside North America while maintaining tight control over brand experience.
Across EMEA, Lululemon now operates a blend of company run and franchise locations, allowing it to balance on the ground local expertise with its global brand standards in product, community, and guest experience.
From Covent Garden to 20 EMEA markets
Since opening its first EMEA store in London’s Covent Garden in 2014, Lululemon has steadily expanded into key cities and lifestyle hubs across the region. Today, the brand’s physical footprint spans 19 to 20 markets in EMEA, including major presences in the United Kingdom, Germany, the Middle East, and beyond.
Earlier this year, Lululemon also opened a new company operated store on High Street Kensington in London, its 13th location in the city, underscoring the continued importance of London as a strategic market.
2026 Expansion Push and New Markets
The Warsaw milestone comes as Lululemon executes an aggressive 2026 international expansion plan, adding six new markets in a single year through its franchise model. In addition to Poland, the brand is preparing entries into Hungary, Romania, Greece, India, and Austria, marking its most ambitious international rollout to date.
This strategy builds on Lululemon’s strong financial performance and the global demand for its technical apparel across categories, including yoga, running, training, tennis, golf, and everyday wear.
What Lululemon Says About the Milestone
“As we continue to see strong demand for Lululemon across the region, we’re thrilled to grow our physical presence in Europe with the opening of the 100th store in EMEA, and first location in Poland, nearly 12 years after opening our first store in the region,” said Sarah Clark, Senior Vice President, EMEA, at Lululemon. She said, “We continue to see significant opportunity within EMEA as we scale our international business. With this new store, we look forward to new guests across the region being able to experience our high performance and high style products, alongside our community-led experiences rooted in movement and wellbeing.”
In a separate post celebrating the opening, the brand highlighted that what started as a single Covent Garden location has grown into a network of 100 stores across 20 EMEA markets, crediting the passion, commitment, and belief of its teams for making the achievement possible.​
Stores as Community Hubs
Physical stores remain central to Lululemon’s strategy, functioning not just as retail spaces but as community hubs where guests can connect through events, movement, and wellbeing initiatives. The new Warsaw store is expected to follow this model, offering technical apparel, accessories, and in store experiences designed to build a local community around the brand’s active lifestyle positioning.
With 100 stores now open in EMEA and more markets on the horizon, Lululemon is signaling that its international story is still in early chapters.
