Consumer & Shopping TrendsLuxury

Patek Philippe Opens Its First Standalone Boutique in Spain at Calle Serrano 62 in Madrid

Patek Philippe has opened its first standalone boutique in Spain, inaugurating a 350 square meter space across two floors at Calle Serrano 62 in Madrid, in partnership with Suarez, the Spanish luxury jeweler that has been the brand's official retail partner since 1975.

Patek Philippe Opens Its First Standalone Boutique in Spain at Calle Serrano 62 in Madrid
Consumer & Shopping TrendsLuxury

Patek Philippe Opens Its First Standalone Boutique in Spain at Calle Serrano 62 in Madrid

Credit: Patek Philippe

Patek Philippe has opened its first standalone boutique in Spain, inaugurating a 350 square meter space across two floors at Calle Serrano 62 in Madrid, in partnership with Suarez, the Spanish luxury jeweler that has been the brand’s official retail partner since 1975. The opening, which took place on March 17, 2026, established what is now the largest street level high end watch boutique in the Spanish capital.

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