LVMH, Prada & Cartier partner on Aura Blockchain Consortium

The Aura Blockchain Consortium is a non-profit association of luxury brands investing in technologies to enhance the customer experience and build a virtuous future for luxury.

By making blockchain solutions and related technologies easily accessible to all luxury brands, the consortium aims to address shared challenges such as authenticity, responsible sourcing, and sustainability in a secure digital format. Built from scratch as a private blockchain, Aura uses less energy than public blockchains.

The state-of-the-art technology matches a product ID to a client ID, providing the infrastructure to enable consumers to access the history of a product and proof of its authenticity at every step of the value chain, from raw materials to point of sale, and beyond.

This allows luxury brands to communicate directly with consumers, telling a unique story around the quality of their materials, craftsmanship, and creativity, while strengthening the relationship between client and brand…