Klarna today announced that it has partnered with Macy’s, Inc. to exclusively offer its Pay in 4 solution in-store and online across all Macy’s, Inc. retail brands. Shoppers can now purchase their favorite items on Macys.com, Bloomingdales.com and Bluemercury.com and across their 750+ retail locations throughout the United States, and pay in four interest-free installments with Klarna.
“Klarna’s in-store option gives our customers the same shopping experience they already enjoy online, in-store, making it easier for them to purchase with confidence,” said Matt Baer, Chief Digital Officer, Macy’s, Inc. “We’re excited to expand our partnership with Klarna to bring even more convenience to our shoppers in-store by enabling flexible, contactless payments at checkout.”
This is the latest endeavor for Macy’s, Inc. to continue their transformation as a digitally-led omni-channel fashion retailer. Shoppers can pay in-store by downloading the Klarna app, creating a onetime-use digital card and adding it to their Apple or Google Wallet. Macy’s, Bloomingdale’s and Bluemercury customers can then make a secure and contactless payment with a simple phone tap.
“As one of the most successful retailers in the US, Macy’s continues to drive retail innovation to meet customers wherever they are, through any channel,” said David Sykes, Head of US at Klarna. “As demand for digital, contactless payments skyrockets, Klarna is excited to expand its partnership across Macy’s, Bloomingdale’s, and Bluemercury to enable them to offer a superior shopping experience for customers nationwide, both in-store and online.”
Consumers now expect the convenience and flexibility of the online experience everywhere. With global retail sales expected to reach $27 trillion by 2022 (Statista, July 2020) Klarna is uniquely placed to meet the continued accelerated demand both online and in-store. With more than 250,000 retail partners globally and a US consumer network of 15 million shoppers, Klarna offers consumers convenience, flexibility and control. The Klarna app, which enables customers to shop at any online store, offers a best-in-class experience and sees more than 12 million monthly active users globally.