Kylie Jenner, the 24-year-old beauty mogul, is expanding her business empire by venturing into the swimwear industry with her new fashion line, Kylie Swim. The global swimwear market was valued at $21.43 billion in 2021 and is expected to reach $34.2 billion by 2031, growing at a CAGR of 5.8% during the forecast period (2022-2028). This presents a lucrative opportunity for Jenner, who has already found immense success with her other businesses, such as Kylie Cosmetics and Kylie Skin.
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In August 2021, Jenner teased her upcoming swimwear collection on Instagram, giving her followers a sneak peek into the new line. The collection is expected to feature warm hues, ’80s-style high-cut one-pieces, gradient bikinis, and glitter cover-ups. Although the official launch date has not been announced, the anticipation for Kylie Swim is already building, with the brand’s Instagram account amassing over 144,000 followers.
Kylie Swim is not Jenner’s first foray into the world of fashion. She co-founded the Kendall + Kylie brand with her sister Kendall Jenner, which offers apparel, outerwear, accessories, and swimwear. Kylie Cosmetics, founded in 2015, has been a major source of revenue for Jenner, who sold 51% of her empire to Coty for a staggering $600 million. The success of Kylie Cosmetics has contributed significantly to her net worth, which is estimated to be around $900 million.
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Jenner’s entry into the swimwear market comes at a time when the industry is experiencing steady growth. The sports and swimwear segment is expected to generate $26.46 billion in revenue in 2023, with the United States being the largest market. As the demand for fashionable and functional swimwear continues to rise, Kylie Swim has the potential to become another successful venture for the young entrepreneur.
As fans eagerly await the launch of Kylie Swim, it remains to be seen how this new venture will contribute to Jenner’s ever-growing business empire.
