Kylie Jenner Targets $19.5 Billion Swimwear Industry With Kylie Swim

  View this post on Instagram   A post shared by Kylie Swim by Kylie Jenner (@kylieswim) In August 2021, Jenner teased her upcoming swimwear collection on Instagram, giving her followers a sneak peek into the new line.

The collection is expected to feature warm hues, ’80s-style high-cut one-pieces, gradient bikinis, and glitter cover-ups. Although the official launch date has not been announced, the anticipation for Kylie Swim is already building, with the brand’s Instagram account amassing over 144,000 followers.

Kylie Swim is not Jenner’s first foray into the world of fashion. She co-founded the Kendall + Kylie brand with her sister Kendall Jenner, which offers apparel, outerwear, accessories, and swimwear.

Kylie Cosmetics, founded in 2015, has been a major source of revenue for Jenner, who sold 51% of her empire to Coty for a staggering $600 million. The success of Kylie Cosmetics has contributed significantly to her net worth, which is estimated to be around $900 million…