Kylie Jenner Targets $19.5 Billion Swimwear Industry With Kylie Swim - RETAILBOSS
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Kylie Jenner Targets $19.5 Billion Swimwear Industry With Kylie Swim

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Kylie Jenner Targets $19.5 Billion Swimwear Industry With Kylie Swim

Kylie Jenner sets her eyes on the $19.5 Billion dollar industry. Kylie recently filed for both ‘Kylie Swim’ and ‘Kylie Swim By Kylie Jenner’ in categories including cover-ups, swimwear, beach wear, sunglasses, beach bags, floats, backpacks and beach towels.

It seems as though Kylie will be covering all Beach Essentials for the summer time, but, time will tell when that will be.

Kylie has filed for trademarks prior, including Kylie Body, Kylie Baby and Kylie Hair back in 2019, but has since only officially launched @kyliecosmetics, and most recently @kylieskin.

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So, it seems fitting for @kyliejenner to move into swimwear, especially because she is typically seen in bikinis on her IG account.

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