Beauty

Mielle Address Unique Hair Needs of Athletes with Textured Hair

Mielle Organics, a leading textured hair care brand, has launched its inaugural ad campaign, "From One Queen to Another."

Published: Sep 14, 2023 11:00 AM

By Alyssa Jade Mann

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Mielle Address Unique Hair Needs of Athletes with Textured Hair

Women’s basketball champion Angel Reese and CEO and Founder of Mielle Organics Monique Rodriguez are featured in “From One Queen to Another,” the first ad campaign from Mielle Organics. The campaign encourages a sisterhood-in-beauty where women share their beauty knowledge over “gatekeeping” it.

Mielle Organics, a leading textured hair care brand, has launched its inaugural ad campaign, “From One Queen to Another.” The campaign celebrates the power of sharing beauty secrets and the influence of women who set trends in the beauty industry. The campaign features Monique Rodriguez, the CEO and Founder of Mielle Organics, as the Queen of the Textured Haircare Category, and Angel Reese, a women’s basketball champion, as the Queen of the Court.

The campaign, which will run from its launch today through 2024, aims to inspire women to embrace their greatness. It will be present at key cultural events, on-site activations, and panels and will spotlight the award-winning Mielle Pomegranate & Honey collection.

“From One Queen to Another ” encourages a sisterhood-in-beauty where women share their beauty knowledge over “gatekeeping” it. Like the forward-thinking content creators who profess that “hot girls don’t gatekeep,” loyal Mielle customers will always choose to recommend Mielle products as their best (not so) kept secret.

“I started Mielle from my kitchen, trying out different ingredients to help address hair challenges I was experiencing,” said Monique Rodriguez, CEO and Founder of Mielle. “When our Mielle Mavens are excited about their favourite Mielle “IT” product, they put their friends and family onto it.

‘From One Queen to Another’ reflects the community we’ve built,” she adds. To create space for beauty in women’s sports, Angel Reese, a Mielle brand ambassador and women’s college basketball champion has curated her own “Queen of the Court” bundle. This exclusive bundle, featuring Reese’s favourite products,…

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Mielle Address Unique Hair Needs of Athletes with Textured Hair

Mielle Organics, a leading textured hair care brand, has launched its inaugural ad campaign, "From One Queen to Another."

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